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PPC or SEO for CPA Promotions

Posted on October 2, 2006 in Affiliate Tips  

From time to time in forums I see a post asking about PPC (Pay Per Click) and SEO (Search Engine Optimization) promotion for CPA offers. Today I am going to discuss some the advantages and disadvantages of both.

SEO – Search Engine Optimization traffic

1. This traffic is “free” besides the time and effort you have put in to get your site ranked.
2. Your site or landing page can continue to get higher position by link exchanges and other “free” promotion methods
3. Money that would be spent on PPC can be used to hire on designers promoters etc.
1. If the search engine changes the algorithm your site could drop from its high listing.
2. The effort and time put into SEO could have been used on building up other sites or landing pages.
3. Getting good rankings in a search engine can take time. Could be a month could be a year.

PPC – Pay Per Click

1. Instant traffic at a price you are willing to pay.
2. If budget is unlimited you can receive major traffic to your site or landing page.
3. Time can be used for multiple landing pages and ads.
1. It costs money
2. Google and others are making it more difficult to get good rankings. Buying a top spot for an unrelated landing page will soon be a thing of the past.
3. To stay in top rankings you may have to bid more due to competition.

While there are advantages and disadvantages to both methods of CPA promotions, they both can be profitable ways to promotes CPA offers.  Many people assume that Big Earners only do PPC promotion, but the truth is many of them do 10% to 30% PPC and the rest is SEO promotion. Why? Because in essence it is “free” traffic. I personally suggest using both methods and lean towards the one you have more success with. If you are already good at SEO then use it to your advantage. If PPC ad copy comes as second nature use that to your advantage, but don’t limit yourself to just one or another.

If you have a question you want answered just leave a comment and we will do our best to answer it.

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3 Responses to “PPC or SEO for CPA Promotions”

  1. Capitalist Pig on October 12th, 2006 5:06 pm

    I stopped worrying about SEO about 1.5 yrs ago. Way too many ups and downs for me. The only way to run a real business is to have control over your marketing and that means you’ll have to pay for it. That’s just me though. IMO, you’ll spend way more time on SEO than you will with PPC just to get the same payoff.

  2. Toby on November 29th, 2006 6:17 am

    Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
    I have several hundred 600+ inbound links.
    I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
    There is plenty of content, about 30 articles.
    What else can I do? What else should I do to optimize my blog?

  3. CPA Affiliates on November 29th, 2006 8:18 am

    With SEO sometimes the key is to just give it time. How long have the inbound links been up is there much competition for the keywords you are targeting? WP is VERY SE friendly. Are you adding new articles?