Adwords & Affiliates its a Love Hate Relationship

Posted on November 9, 2006 in Affiliate Tips  

Anyone that has been in the Affiliate market long enough and uses Google Adwords has had a day or two of frustration. If you haven’t experienced any major increases in bids count your blessings.

What is going on with Adwords within the past few days? Google Adwords is trying to improve their system, and by doing so it makes it harder on publishers, by requiring them to provide more content and information on their site.

Why is it harder on Publishers? We have to abide by their rules and their quality score. If they don’t like the site they charge us more to list it.

What determines your bid amount? Several factors, but most important is CTR and Quality score and of course other people bidding on those keyword terms. If you can nail CTR and QS most likely you can get your site advertising for cheap bids.

The good news is that Google tells us what they expect.  (https://adwords.google.com/select/siteguidelines.html)
Then why is there an issue?
Some of the CPA affiliates out there like to crank out as many cookie cutter sites with strictly a landing page. Google is putting its foot down and making it harder for you to do that and get cheap bids. So now a little more effort and time needs to be put into the sites.

This is why there is a love hate relationship as Google makes changes, sometimes it will benefit your site, and sometimes it will benefit your competitors. The main key is read their guidelines and build sites according to them IF you plan to promote thru Google. If not design it how you like!

If you have any suggestions or feedback feel free to leave us a comment.



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Comments

2 Responses to “Adwords & Affiliates its a Love Hate Relationship”

  1. Chris on November 9th, 2006 2:58 pm

    The problem with Google’s “site guidelines” is that they’re too generic and could be interpreted in a number of ways. Many sites that meet Google’s “quality guidelines,” don’t meet Google Adword’s “approval.”

  2. xcentrix on November 9th, 2006 4:13 pm

    Very Interestin’ indeed.

    I stopped using AdWords back in August alltogether. I mostly do PPC arbitrage anyhow. When I started using AdWords competitors for PPC traffic things became much more profitable.

    Write your own rules if the game seems stacked against you.

    What am I missing out on by not using AdWords?

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