Mini CPA Sites the New CPA Landing Page
Posted on February 11, 2007 in Affiliate Tips, CPA Affiliate Announcements
Last month I ran a contest where i announced i was giving away a Google Digital Picture Frame (Read it Here). After reading all the entries I declared a winner, Dealasite. Below was Dealasite’s comment that contained some good information.
Instead of writing landing pages, I’ve been working on writing landing ’sites’. They’re like mini websites where I group similiar affiliate offers, all SEO optimized for ranking. My goal is to get these to rank in the serps, and after a few weeks, they’re actually doing it!
For example, maybe a site on Top Dating sites. Your index page can be an intro or summary of your top rankings with reviews/comments. A click on each dating offer could lead directly to that offer’s unique landing page.
Of course, all affiliate links should be cloaked and all landing pages should be seo optimized like topdatingsites.com/true.html or topdatingsites.com/eharmony.html, etc.
You PPC campaigns can still target that 1 landing page like normal, but the advantages of tying all these pages together would be:
1) Lower bids by increased quality score because google or other search engines see an actual website (seo-optimized).
2) In a few weeks, actual indexing in the serps leading to free traffic. (I create some backlinks from my other sites to add weight)
This may be old news to everyone, but I though I’d throw it out, because all I hear people talking about is writing 1 landing page per domain with some little privacy and contact page thrown in.
With my mini-site method, it will be around forever and I’ll just keep rotating affiliate offers in and out as they come along.
While i don’t feel this will do away with just landing pages. I do feel this is more of a trend for PPC as it goes to more measuring technics to see if your ad and page is worthy. Dealasite I have sent you an email asking for your information as to where to send the Digital Picture Frame.
Comments
7 Responses to “Mini CPA Sites the New CPA Landing Page”
Leave a Reply
Subscribe
Add to Reader
Popular Posts
Categories
- Adtech
- Affiliate Information
- Affiliate Managers
- Affiliate Networks
- Affiliate Summit
- Affiliate Tips
- Azoogleads
- CJ Affiliates
- Clickbooth
- CPA Affiliate Announcements
- CPA Networks
- CX Digital
- Elite Retreat
- Google Adsense
- Google Adwords
- Keywords
- Landing Pages
- Maxbounty
- MSN Search
- Neverblue ads
- Online Merchant
- Pepperjam Network
- PPC
- Revresponse
- Ringtones
- Webmaster Talk
- Working Online
- Yahoo Search Marketing
Sites I Read
Archives
- November 2009
- August 2009
- July 2009
- June 2009
- May 2009
- March 2009
- January 2009
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
Building a landing site instead of a landing page has a lot of benefits… the problem is that it’s vastly more work. I guess if you’re able to rank well and get a reasonable amount of natural SE traffic, then it could definitely be worth it. However, I’d imagine it’s tough to do that on a lot of offers.
I may go this route next time around, to see if I can get something going. It does have potential, that’s for sure. And the lower PPC bids are an added bonus too.
You have to look at it this way, you create the site and it saves you .05 a click as to where the “page” would have taken you less time but if you are talking about serious promotion those nickels ad up big time into hundreds. Personnally I will say moving fowards 90% of my prmotion of CPA offers will be mini sites. this doesnt mean 50 page sites this means atleast having the offer page, privacy, about, contact and probably atleast one or two other “informative pages”.
“…all affiliate links should be cloaked…” – does this mean using a script to bounce non-spider user agents to the affiliate landing page? Or simply using a nofollow?
Is this because Google is assumed to detect aff links and penalise sites (presumably through increased min. bids or in the SERPs)? I haven’t heard of this but it wouldn’t surprise me.
[...] Mini CPA Sites the New CPA Landing Page David Adams highlights a blog comment on creating mini websites with similiar affiliate offers instead of just stand alone landing pages (Tags: landing pages, cpa offers) [...]
Google wants people to keep clicking their ads. The more relevant the landing page or “mini-site” is, the more often they’ll click on ads again.
So google users need to feel like they’re getting some value out of the pages they visit. Maybe we need to look beyond the G quality rank?
If you’re promoting a New Car offer, give people a MPG calculator or buying tips along the way.
I doubt you’ll see the same CTR, but you’d hope the lower-priced clicks would help balance things out.
It is true that this method won’t do away with regular landing pages, but with your method, it offers more of a long term value to yourself as well as to your visitors. This post has given me a lot of ideas, thanks for posting this.
I did a video for Affiliate Summit a few years ago that explained comparison sites and co-opetition (as the adult industry calls it). Seems like the original answer was culled directly from it. The comparison landing page works great for affiliates and even better for merchants who have multiple faces to their programs. Comparison sites can raise PPC ROI as the user has several choices not just a single site, and more importantly, if the page is constructed correctly the user feels as if they have done their research. The video is located in Google, just search VIDEO and type in the keyword :Jim Lillig