Comments on: Mini CPA Sites the New CPA Landing Page

By: Jim Lillig

Jim Lillig — Tue, 18 Sep 2007 16:33:33 +0000

I did a video for Affiliate Summit a few years ago that explained comparison sites and co-opetition (as the adult industry calls it). Seems like the original answer was culled directly from it. The comparison landing page works great for affiliates and even better for merchants who have multiple faces to their programs. Comparison sites can raise PPC ROI as the user has several choices not just a single site, and more importantly, if the page is constructed correctly the user feels as if they have done their research. The video is located in Google, just search VIDEO and type in the keyword :Jim Lillig

By: Junior

Junior — Thu, 05 Jul 2007 05:21:46 +0000

It is true that this method won’t do away with regular landing pages, but with your method, it offers more of a long term value to yourself as well as to your visitors. This post has given me a lot of ideas, thanks for posting this.

By: Luke Martyn

Luke Martyn — Fri, 16 Feb 2007 22:25:44 +0000

Google wants people to keep clicking their ads. The more relevant the landing page or “mini-site” is, the more often they’ll click on ads again.

So google users need to feel like they’re getting some value out of the pages they visit. Maybe we need to look beyond the G quality rank?

If you’re promoting a New Car offer, give people a MPG calculator or buying tips along the way.

I doubt you’ll see the same CTR, but you’d hope the lower-priced clicks would help balance things out.

By: WebmasterFeed.org » 2007 » February » 16

WebmasterFeed.org » 2007 » February » 16 — Fri, 16 Feb 2007 18:21:06 +0000

[...] Mini CPA Sites the New CPA Landing Page David Adams highlights a blog comment on creating mini websites with similiar affiliate offers instead of just stand alone landing pages (Tags: landing pages, cpa offers) [...]

By: Ian Lockwood

Ian Lockwood — Mon, 12 Feb 2007 19:29:05 +0000

“…all affiliate links should be cloaked…” – does this mean using a script to bounce non-spider user agents to the affiliate landing page? Or simply using a nofollow?

Is this because Google is assumed to detect aff links and penalise sites (presumably through increased min. bids or in the SERPs)? I haven’t heard of this but it wouldn’t surprise me.

By: CPA Affiliates

CPA Affiliates — Mon, 12 Feb 2007 03:06:27 +0000

You have to look at it this way, you create the site and it saves you .05 a click as to where the “page” would have taken you less time but if you are talking about serious promotion those nickels ad up big time into hundreds. Personnally I will say moving fowards 90% of my prmotion of CPA offers will be mini sites. this doesnt mean 50 page sites this means atleast having the offer page, privacy, about, contact and probably atleast one or two other “informative pages”.

By: Leroy Brown

Leroy Brown — Mon, 12 Feb 2007 00:51:09 +0000

Building a landing site instead of a landing page has a lot of benefits… the problem is that it’s vastly more work. I guess if you’re able to rank well and get a reasonable amount of natural SE traffic, then it could definitely be worth it. However, I’d imagine it’s tough to do that on a lot of offers.

I may go this route next time around, to see if I can get something going. It does have potential, that’s for sure. And the lower PPC bids are an added bonus too.