Google & Performics and I am Taking the Weekend off!

1 Person Speaking Their Mind - Put In Your Two Cents!

Posted on April 20, 2007 in Affiliate Information, Google  

Well it has been a whirl wind week for me. Had some server issues and trying to get some sites ramped up and going, thus had very little time to post. But i did catch a very interesting post about Google and Performics on the Pepperjam blog. What is Googles motives are they going to dissolve Performics…. Find out by reading the Post here.  and you can read my comments on the post their. Also i am taking the weekend off and Going to Celebrate my Birthday!!!

June 2007 Elite Retreat is Open for Registration

1 Person Speaking Their Mind - Put In Your Two Cents!

Posted on April 18, 2007 in Affiliate Tips, Elite Retreat  

Get your bags, laptops, business plans, and questions ready as the Registration for the June 2007 Elite Retreat in Orlando is open. For those that don’t know what Elite Retreat is, it is an opportunity to interact with some of the top minds in the business and having them critique your business plan, websites, and answer your questions. If that isn’t enough you also get one on one time with each speaker.  This is not a listen and hope to get one question in at the end of their sales pitch, like other conferences. Your questions are welcomed and answered with examples and input from all speakers. No matter where you are at in your business, it is an opportunity not to be missed. I attended the first Elite Retreat and my only regret was that i didn’t take better notes, but thats where the one-on-one coaching calls following the conference come in handy. So if you are looking to move your business upward and get advice from some of the best in the industry plan to attend Elite Retreat in Orlando.

Attendance for the Elite Retreat (June 8 & 9) – Orlando event is limited to 30 participants and is based on a first-come, first served basis. The Keynote Speaker will be Alex Zhardanovsky the Co-Founder of AzoogleAds. Other speakers at the Orlando Elite Retreat are Jeremy “Shoemoney” Schoemaker, Lee Dodd, Neil Patel, Kris Jones, and me ;)

I almost forgot the best part (Free Lodging) the Elite Retreat is having a Special Offer: For a limited-time, the cost of admission ($4950) to Elite Retreat includes FREE two-days lodging and FREE breakfast and lunch buffet at the host hotel ($750 value). Offer expires 4/30/07 or until tickets sell-out, whichever comes first.  Sign-up today at http://www.eliteretreat.info

Good Adwords Quality Score Doesn’t Equal High Traffic

4 People Speaking Their Mind - Put In Your Two Cents!

Posted on April 17, 2007 in Google Adwords, PPC  

I received a question concerning Google Adwords Quality Score and that they have good QS but don’t get any impressions. I am going to address this issue in todays post but first here is the email i received:

When running campaigns on adwords I sometimes notice that I have a quality score
of ok or better for all my keywords however only 1 or 2 of them get any real
amount of impressions. I know these keywords have a good search volume as they
are either quality keywords or I can verify it through google/wordtracker/yahoo.
Is their a way to tell adwords to give all my keywords equal impressions?

Right now I have a campaign with about 200 keywords for the finance market. Out of
all of them only one is showing any real amount of impressions and its probably the
most obscure one out of my list. I’d love to get more impressions out of the others
to see which ones can convert.

First off congrats on getting Good or Great Quality score many people have trouble even accomlishing that. I noticed you said you have a campaign that is in the finance market. Well the finance market can be pricey which is why even though you have Good Quality Score you are not getting any impressions especially if you are bidding the bear minimum to keep the keyword active. This would make perfect sense as to why your obscure phrase is getting impressions as many people are probably not bidding on that single phrase. The solution to get more impressions is bid more, just because google gives you a good quality score and says your minimum bid can be .05 that doesnt mean that bid you will get impressions. OR try to gather up more obscure keywords and bid directly on them for cheaper. This all depends on how much your spend VS return formula comes out as you don’t want to bid so much that you are not making a profit. I will say this though, many times i have had to bid a little more knowing that over time (not always but usually if your CTR is good and QS is good)  you payout per click will decrease even though your bid is higher as Googles system starts recognizing your site for those searches as a better match than other bidders.

Lastly, don’t limit yourself to just Google Adwords look to other sources of Search Engine Traffic. Even though most people stick with the top 3; MSN, Yahoo, and Google, you can get return from other search engines out there.

How to Track Keywords & Tell Which Keywords Convert

40 People Speaking Their Mind - Put In Your Two Cents!

Posted on April 12, 2007 in Affiliate Tips, PPC, Keywords  

First off thanks to all those who have used the new contact form it works great… almost to great as i got TONS of questions. So i decided to answer my first one today which revolves around tracking keywords for your campaigns and how to tell which ones convert. The Actual Question is:

How do I know which KeyWord is converting the best? 

1. How Do You Know Which Keyword is converting best?

  • First you have to Track your Keywords either using 3rd party software, custom software or simple code.
  • The Simple code can take the searched Keyword and tag it in the subid placement.

Place this code in between your head tags:

<?php ob_start();

if(isset($_REQUEST[’kw’]))    

    {    

         $kw = preg_replace(’/%20/’,’ ‘,$_REQUEST[’kw’]).”";

        $k1w = urldecode( $_REQUEST[’kw’] ).”";  

    }    

    else    

    {    

       $k1w = NULL;  

    } 

?>

Place this code where you want the Keyword to appear in your Subid:

<? echo ( ( strlen( $k1w ) <6 ) ? “Default Text” : “$k1w\n” ) ; ?>

The Reason for the <6 is if the string is less than 6 characters the “Default Text” will be put in instead of Keyword brought in, u can change this number.

Now your Affiliate Link in your page will be like this:

“http://www.CPANETWORK.com/12345?subid=<? echo “$k1w\n”; ?>”

Now in Google or MSN you can Append your destination links with the Keyword Dynamically. So your destination Url will be:

http://www.somesite.com/?kw={Keyword}

Now once you Make thos changes your Keywords will be appearing in your Subid output in your CPA network. So you can see what keywords are producing leads and which ones aren’t.  No you know which ones are producing leads you can delete keywords that aren’t producing leads. Do make sure you give enough time to see if the keywords really perform or dont perform. As in you don’t want to delete a keyword that only has one click but didn’t convert you want to look more at higher volume keywords that don’t convert, because the smaller volume the next click could be a lead.

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