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CPA Networks Getting Desperate

Posted on October 1, 2007 in Affiliate Networks, CPA Networks  

Back in the day and still used today is cold calling. I have been cold called by CPA networks before and some I am doing good business with. Today I received an odd one because it wasn’t just a cold call it was a pre-recorded cold call and if I wanted to talk with a rep about their network more to hit 1. Are networks getting this desperate!!! It took me back but here is what i think is happening with some of the networks, they are getting desperate! Some networks are working with such low margins cause they are getting an offer from a network that got an offer that got an offer from another network…

So take a basic email submit offer, from the direct source you could get anywhere from 1.00 to 2.00 depending on the offer. So lets say it starts at Network A at 2.00, they share it with Network B which can offer 1.50, they share with Network C which can offer 1.20, then to Network D which can offer 1.00 and so on… So as you can see margins continue to get cut. This honestly isnt really the issue though. The big issue is Network E that is only paying out .75 can easily lose their affiliates as soon as they find out that they join Network A,B,C, or D and will get a much higher payout. So what happens is the affiliate jumps ship and lower networks are struggling.

What are CPA Networks to do? Get direct and unique offers. This is critical because if they can get direct and unique offers they can offer better payouts than anyone else. Which will draw in affiliates.  This is why i always say signup with several networks as the more you are signed up with the more “window” shopping you can do for a payout of an offer.



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Comments

4 Responses to “CPA Networks Getting Desperate”

  1. S1ick on October 1st, 2007 7:50 pm

    So true. Join networks like its a hobby. The more the merrier. And then pin them against each other. Networks, its not personal… Its just business.

  2. Derek on October 1st, 2007 11:40 pm

    Too many people fall for cpa companies whom try to make you feel bad when you go to another company that is offering a higher payout. CPA networks try to turn it into a personal thing when all it’s just business and nothing more. I have people tell me all the time that they are barely squeaking by with a profit on a niche and I’ll show them the same offer on another network with a 2-5 dollar higher payout and they’ll tell me that they don’t want to screw their affiliate manager. People need to realize this is a business and while its important to make contacts and sometimes it is worth working with a company with a lower payout if they are doing alot for you, but 9/10 times your current affiliate manager isn’t doing anything for you that another affiliate manager wouldn’t do! If you don’t believe me then switch to the higher payouts and see for yourself!

  3. CPA Affiliates on October 2nd, 2007 7:59 am

    I agree while you want to be loyal but business is business. I always tell my AM if i found the offer for a better price elsewhere and to see what they can do 9 times out of 10 they come back and can match or beat it. But this is also due to a relationship with them and they know i won’t just jump ship for a nickel… now a dollar or two.. ;)

  4. George Kim on October 4th, 2007 9:08 pm

    lol.. dollar or two eh? I believe in “window shopping” as you call it. I also like that some companies have “exclusive” offers to promote.

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