CPA Networks Getting Desperate

4 People Speaking Their Mind - Put In Your Two Cents!

Posted on October 1, 2007 in Affiliate Networks, CPA Networks  

Back in the day and still used today is cold calling. I have been cold called by CPA networks before and some I am doing good business with. Today I received an odd one because it wasn’t just a cold call it was a pre-recorded cold call and if I wanted to talk with a rep about their network more to hit 1. Are networks getting this desperate!!! It took me back but here is what i think is happening with some of the networks, they are getting desperate! Some networks are working with such low margins cause they are getting an offer from a network that got an offer that got an offer from another network…

So take a basic email submit offer, from the direct source you could get anywhere from 1.00 to 2.00 depending on the offer. So lets say it starts at Network A at 2.00, they share it with Network B which can offer 1.50, they share with Network C which can offer 1.20, then to Network D which can offer 1.00 and so on… So as you can see margins continue to get cut. This honestly isnt really the issue though. The big issue is Network E that is only paying out .75 can easily lose their affiliates as soon as they find out that they join Network A,B,C, or D and will get a much higher payout. So what happens is the affiliate jumps ship and lower networks are struggling.

What are CPA Networks to do? Get direct and unique offers. This is critical because if they can get direct and unique offers they can offer better payouts than anyone else. Which will draw in affiliates.  This is why i always say signup with several networks as the more you are signed up with the more “window” shopping you can do for a payout of an offer.

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