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The Online Marketing Bottle Neck is…… You!

Posted on November 15, 2007 in Affiliate Tips, Working Online  

After much thinking and contemplation I realized that at times for myself and many times for others that are getting started, that the bottle Neck (the slow down, The constricting point) is often ourselves. Let me explain.

As online marketers 98% of us like to be in control and are huge statistic FREAKS. I can’t go an hour without skimming through statistical reports of ROI, CTR, EPC etc… but this can also be our down fall. Take a step back and look at it this way.

1. What is the most important thing that you and only you can do?

2. What can I hire someone esle to do for me cheaper than I can?

a. Building Keyword lists (maybe not a person but a tool)

b. Ad Copy (maybe not a person but a tool)

c. Landing Pages/sites

d. Offer/product research (maybe not a person but a tool)

e. Tool for running and analyzing reports.

3. Scalability – Its hard to grow being a one man show.

4. Short & Long Term Profit – Maybe you dont want to grow and are happy with where you are at. But if you aren’t you have to look at both Long Term and Short Term profit and both are PROFIT.

So are you a bottle neck for your online marketing? If you are find a way to move yourself out the way so your business can grow.



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Comments

9 Responses to “The Online Marketing Bottle Neck is…… You!”

  1. Vijay Teach Me $$ on November 15th, 2007 10:28 am

    Hey very true,
    one super affiliate also made the same comment and made changes and works with a team.

  2. CPA Affiliates on November 15th, 2007 10:32 am

    Don’t get me wrong i work with a group of people i dont go it alone but even with a team… I sometimes struggle to let go and stay focused on the majorly profitable things for me to do.
    A team/partner is the way to go once you hit your stride.

  3. Mike Mothner on November 15th, 2007 11:23 am

    This is a great post. It is crucial to know your own limits and turn to others who have expertise in the areas that you may have less experience with. Being a bottle neck for your own business is probably the worst thing you could do1

  4. Grant on November 15th, 2007 11:28 am

    Good post, it’s really easy to simply run out of time to accomplish everything you try. How does one go about getting on your team for a particular project?

  5. CPA Affiliates on November 15th, 2007 11:34 am

    Grant,
    My team was put together from friends and people i have worked with in the past on freelance projects and did a bang up job… and some by referals from other people. I am VERY picky as to who I bring on my team as they have to have the drive to succeed not just punch a clock.

  6. Brent on November 15th, 2007 12:29 pm

    Thanks for this post. I struggle with this constantly. It’s good to know I am not the only one.

  7. Grant on November 15th, 2007 1:18 pm

    Thanks, if you ever have another opening and want to drill me on any questions just shoot me an email.

  8. Davey Boyd on November 17th, 2007 1:44 am

    Thanks for the post. I also have to hold myself back from checking out stats all the time. I agree – growing is surely difficult as a one man band.

  9. Jim on November 26th, 2007 4:12 pm

    Good points… all the more reason why people need to start building business systems with well defined procedures to hand off to “outsourcers”

    -Jim

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