online discount medstore
advair diskus for sale
buy advair diskus without prescription
allegra for sale
buy allegra without prescription
aristocort for sale
buy aristocort without prescription
astelin for sale
buy astelin without prescription
atarax for sale
buy atarax without prescription
benadryl for sale
buy benadryl without prescription
buy clarinex without prescription
clarinex for sale
buy claritin without prescription
claritin for sale
buy flonase without prescription
flonase for sale
buy ventolin without prescription
ventolin for sale
amoxil for sale
buy amoxil without prescription
augmentin for sale
buy augmentin without prescription
bactrim for sale
buy bactrim without prescription
biaxin for sale
buy biaxin without prescription
buy cipro without prescription
cipro for sale
buy cleocin without prescription
cleocin for sale
buy dexone without prescription
dexone for sale
buy flagyl without prescription
flagyl for sale
buy levaquin without prescription
levaquin for sale
buy omnicef without prescription
omnicef for sale
amaryl for sale
buy amaryl without prescription
buy cozaar without prescription
cozaar for sale
buy diabecon without prescription
diabecon for sale
buy glucophage without prescription
glucophage for sale
buy glucotrol without prescription
glucotrol for sale
buy glucovance without prescription
glucovance for sale
buy micronase without prescription
micronase for sale
buy prandin without prescription
prandin for sale
buy precose without prescription
precose for sale
buy cialis professional without prescription
cialis professional for sale
buy cialis soft without prescription
cialis soft for sale
buy cialis super active without prescription
cialis super active for sale
buy cialis without prescription
cialis for sale
buy levitra without prescription
levitra for sale
buy viagra professional without prescription
viagra professional for sale
buy viagra soft without prescription
viagra soft for sale
buy viagra super active without prescription
viagra super active for sale
buy viagra super force without prescription
viagra super force for sale
buy viagra without prescription
viagra for sale
buy celebrex without prescription
celebrex for sale
buy colcrys without prescription
colcrys for sale
buy feldene without prescription
feldene for sale
buy imitrex without prescription
imitrex for sale
buy inderal without prescription
inderal for sale
buy indocin without prescription
indocin for sale
buy naprosyn without prescription
naprosyn for sale
buy pletal without prescription
pletal for sale
buy robaxin without prescription
robaxin for sale
buy voltaren without prescription
voltaren for sale

How NOT to do a Media Kit for your Website

Posted on January 23, 2008 in Working Online  

I was surfing around the Internet looking at some website media kits that were local to my parents (Louisiana). I came across this media kit (http://www.redrivermoms.com/media/RedRiverMoms_Sales_Brochure.pdf ) and I got a large chuckle out of it.

First off it doesn’t give any real stats about the site. It just talks about women online in general and what they spend. While i think this is good information to have, it gives me no gauge if these type of women are on your site, nor how many visitors even come to your site. It could be a 100 a day or 100,000, I guess they want you to call them to find this out.

The best part comes when you check out the advertising rates on page 2.

adrates2

As a website owner you want to give advertisers a break for the longer they commit to advertise on your site… but look at these numbers.
Calendar Sponsorship  6x$450=$2700  12x$250=$3000 ( so for $300 more you get 6 months additional)
Photo gallery Sponsorship 6x$500=$3000  12x$350=$4200 (this is more like what i would expect to see, still seems cheap to me for 12 mo. Compared to 6 mo.)

But here is where it starts to make you wonder if a 6 year old did the rates.
Channel sponsorship 6x$400=$2400  12x$200=$2400   Hmmm should i take 6 months or 12 months….. They are the same price! I wonder if anyone has just bought a 6 month….
The dynamic tile and skyscraper spots are the same way whether you get 6 months or 12 months it is the same cost!
But here is the ultimate topper.
Run of Site Leader board 6x$125=$750 12x$50=$600  WHAT! Ummm i think i will take 1 year! Thats right 1 Year of advertising is less than 6 months.

bush scratchin



Digg it! Del.icio.us  Fark it! Add to Furl Add to Newsvine Add it to Netscape for voting Reddit! Add to Technorati Add it to Google Bookmarks Add to Yahoo! MyWeb


Comments

9 Responses to “How NOT to do a Media Kit for your Website”

  1. john on January 23rd, 2008 10:24 am

    *LOL* that is some funny stuff sad part is i bet some people bought the 6 months and didn’t even notice the price difference for 12 etc..

  2. Lee Dodd on January 23rd, 2008 11:08 am

    That is hilarious!

  3. Brad on January 23rd, 2008 10:42 pm

    After I read your post, I clicked the link expecting some shotty thrown together website. Looks like they put some time in on it. Maybe I can make some creative advertising like this on some of my sites?

  4. Bob on February 1st, 2008 11:28 am

    I’ll take two !! HA!

  5. Roger on February 9th, 2008 10:54 pm

    LOL, those advertising prices must have been done on a monday! :)

  6. valerie on March 4th, 2008 1:02 pm

    what is a media kit??

  7. Anton on April 1st, 2010 11:35 pm

    ……

    Подписался на RSS

  8. Dmitry on April 2nd, 2010 4:01 pm

    ……

    .С Наступающей Пасхой

  9. Diana on June 14th, 2010 12:29 pm

    1

    no more…