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Affiliate Marketers can Learn From Hillary and Obama

Posted on March 3, 2008 in Affiliate Tips  

Yes you read that title correct Affiliate Marketers can Learn From Hillary and Obama. While i am not turning this blog into a political sounding board there are many things Affiliates can learn from Hillary and Obama some good some bad. So here goes.

What Affiliates can learn from Hillary:

1. Sometimes Your Associations can hurt you or help. For instance… no one will forget her husband and what happened with him in the presidency. Same applies for affiliates, if you spamed or provided bad leads… your networks and managers will take this into account when new offers come out. Just like if you rocked offers with quality leads they will come running back to you.

2. Show your sensitive side… Hillary did this by crying… But as an Affiliate Marketer you can do this by giving something back or giving an incentive… Incentives are GREAT when done properly. I have ran offers where 50% or even 90% of proceeds went to charity… what do you know they performed well.

3. Don’t Flip Easily… Hillary has flipped on a few subjects… Should you flip in Affiliate Marketing… it depends… I always test… even when the payout seems lower you should test the same offer on another network sometimes they will convert better… or maybe the one company is skimming and the other isn’t or its the system is better at tracking, who knows either way this flip could put more money in your pocket.

What Affiliates can learn from Obama:

1. Your Message doesn’t have to be different… Just promoted in a different manner… Obama has promised change… Many have done this in the past but why does he get more promotion due to this (think about the Yes we Can Video). What we can learn as affiliate marketers is … so what there is 1000’s others with the same message or offer… take that message or offer and put a spin on it… promote it with more gusto and it just might work.

2. While there are supporters of all the candidates Obama’s seem to work a little harder and push a little more… As affiliates you can learn that some of the best publicity isn’t your own but from your supporters (buyers and users) find ways to get them to help you promote your product.

3.Cross Gaps…. Obama has done this by appealing to all races… As affiliates you can do this by cross promotion just because an offer is geared towards dieting… why not cross promote it to just women or to stay at home moms, or maybe to the working women… Don’t just target the main audience, reach out across the gaps and you wil be surprised of the result.

So there you have it a few things Affiliate Marketers can Learn from Hillary and Obama… While i don’t feel this is all inclusive, it should give you some ideas… You have some ways affilaites can learn from any of the candidates (repub or Dem)? Leave a comment.



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Comments

4 Responses to “Affiliate Marketers can Learn From Hillary and Obama”

  1. John Q on March 3rd, 2008 11:19 am

    So true about the same message with different spin. But you can’t deny he has got many people thinking with it. I will have to give these some thoughts and how i can apply some of these to some of my existing campaigns.

  2. Steven on March 9th, 2008 2:16 pm

    I still wish Ron Paul had a chance lol. Good comparison though

  3. Business Opportunities Guru on March 12th, 2008 2:43 pm

    Interesting spin you put on this article, but all very true. The nice thing about affiliate marketing or making money online in general is that you can always learn new tricks from sometimes the strangest places, just have to keep your eyes open. Thanks for the post.

  4. Matt L on March 23rd, 2008 6:01 pm

    Crying hasn’t helped me for anything :|

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