Google Adwords Lays down the Law on URLs

Posted on March 21, 2008 in Google Adwords  

I was checking my stats as usual today and noticed an alert for Google in Adwords.

Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.

What does this mean… Well it means no more url faking… Some Example Ads that won’t fly anymore…

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When they are sent to  Ultimately it means is the Url shown has to be the page the user ultimately lands on. People would show various urls like  or  or even some would show as their url but send them to the signup page. Google says no more to this.  Good news is they still are allowing you to use tracking urls. Below info is taken from their Learn more page on the issue:

Tracking URLs

Your ads will be approved if the URL of your landing page domain matches that of your display URL domain.

For example, the following would be acceptable:

  • Display URL:
  • Destination URL:
  • Landing page URL:

However, this example would be unacceptable:

  • Display URL:
  • Destination URL:
  • Landing page URL:


The use of sub-domains and additional text within the display will continue to be acceptable, provided the top-level domain matches the URL of your landing page.

For example, the display URLs below would be acceptable for the landing page URL of, as the top-level domains match:

So there you have it. No more shooting from the hip with Google Adwords, no more throwing up a quick url to fake Google out. You will have to build a landing page or site or send them directly to the deal page and show it.  In the past this change would have effected me but i moved away from this method a long time ago so bring it on G!

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5 Responses to “Google Adwords Lays down the Law on URLs”

  1. John Q on March 21st, 2008 12:57 pm

    Man that stinks as I have a few campaigns I use that method on while my landing pages are in development. thanks a lot Google more work for me.

  2. Kris on March 21st, 2008 1:28 pm

    I think there’s going to be a lot more work with iframes now esp. because google only runs one ad per URL and that is the one with the highest bid so people will have to get creative or shell out the dough to keep their ads running.

  3. moneybill on March 22nd, 2008 1:20 pm

    i gave up on google months ago. yahoo & msn are my friend.

  4. Matt L on March 23rd, 2008 5:59 pm

    I was really bummed when that showed up in my admin panel because it was a great way for me to boost CTR for some offers.

    Noted your snippets said “for new offers”. I never noticed that before – so does that mean the old ones get grandfathered in? That doesn’t sound right at all, but thought I’d check.

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