Why Affiliate Marketters do ebooks forums etc..
Posted on June 3, 2008 in Affiliate Information, Working Online
I have gotten a few emails lately asking me why so many affiliate marketters mainly super affiliates end up doing ebooks, classes or setup private forums. The ultimate reason is a simple one. They do it for the money. They fall into two categories when they do this:
1. Desperate: They were a super affiliate made a ton of cash on a few select offers and that well dried up, so they are making a last ditch effort by offering their services at a cheap rate.
2. Bored: They are bored with affiliate marketing and want to try a different area of making money. Consulting is billion dollar industry, get paid to talk about what you know… sure why not as you have a captive audience.
I am not going to comment on any of the affiliates/super affiliates doing any of these things mainly because i haven’t used or tried their services because to ME it isn’t worth it. As in most cases taking the money you would spend on the ebook, private forum would be better spent testing out campaigns. As you have to realize the stuff they are putting in ebook, forum is all old news for the most part do you really think they will share their 100K a month maker, even Shoemoney admits one of the dumbest things he did was talk about ringtones, but he also states would he be who he is today without spilling the beans…. my thoughts are probably not but i bet he would have made a lot more off of ringtones.
IF any of affiliates/super affiliates read this, I am not bashing anyone that is trying their hand at other things just remember you will fall into one of the two categories and from my experience it is usually #1.
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That’s what I figured. Thanks for confirming.
nice post i always wodnered why they would “sell out” as i always felt for most it was grabbing for the last penny.
Spot on post -
One of the first to tell it like it is without getting into fights with anybody:-)
Post more often!
Ari
if it worked for them they would shut up and get on with it. they are not real experts.
Ariel – I am starting to post more
check back or subscribe to my RSS as i have several posts lined up for June 
Great Post! There may be some real super affliates that really want to help. Like mentoring and paying it forward.
In general though, I think your analysis is dead on. The biggest affiliate I know has never done an interview or posted a blog entry.
Maybe I’m being too optimistic, but perhaps a third choice is that they’re ready to give back?
I’m thinking of the Black Ink Project, where there is no fee to participate. Either Jeremy is sharing his knowledge to help others, or at the end of the 20 sessions he’ll hit us all with a “if you want to continue with the Black Ink Project, signup for only $299 / month”.
So far, I don’t see that happening. I hope I’m not proven wrong!
Great points. Personally, I don’t have the time to do anything other than my own work so you’ll never see an ebook from me. I try to help people with my blog though.
If you have 200 people pay you $200 month = $40,000/mo. + 10 people paying you $5,000/mo = $50,000. Total = $90,000/per month. Thats over $1 million per year with no advertising cost! So to say you could just run more campaigns instead of wasting time on a private coaching program doesn’t take into account the massive amount of money that can be generated running a private forum or coaching club, etc.,.
I was a mortgage banker for nearly 10 years, and whenever a top producer sold a high priced coaching club or info product, industry critics would say, “why waste time when they could make more writing more loans” or “they must not be making as much as they state” or “it’s just a scam to get your money.” Same type of things being said about aff mkters who take this path.
People will always sell their expertise.
#2
Certainly not grabbing for the last penny, but for the past 4 months I’ve worked like 2 hours a day on affiliate marketing, sometimes nothing. Consulting is a way to give back, make some more money, and create something that’ll be able to connect people.
Just the fact that running UberCamp will help (hopefully) dozens of guys like me make a great living from the game is awesome. We’re a day into it and have some great discussions going on, and the people inside so far are awesome.
There is also category #3. Consulting can be more lucrative AND less time consuming than promoting your own offers. And doors open like clockwork once you become “famous.”
Paul – I wish you the best in your Ubercamp. and as far as spending only 2 hours on AM… not put in 4 or 6 just think how much more you could make….
I’m lazy and need a change, people like Nickycocks knows what I’m talking about because he just apparently sits his ass in front of an Xbox all day. Doing these case studies is already kind of getting my motivation back to making oldschool campaigns.
I’m also starting to get on the offer-creation end of things, which requires more management and less work.
UberCamp is going great so far, the people are awesome.
Another nice post, however, I have to agree with some that, consultation is more of a natural progression as I see it.
It’s not new or exclusive to aff marketing, almost every industry does it. If you have been successful, there is always someone that you can help out, that is wiling to listen to you.
No matter if it’s $5, $50, $200, or $2000 per month, there are people that have no problem paying at any of those levels, depending on their level of expertise, just to learn what someone else may have to say about their industry.
You could still do your own campaigns as well as your consulting, membership, or forum. That’s just my opinion.
thanks for the great discussions.