Posted on December 11, 2007 in Google p>
The Fedex man dropped off a package today and to my delight it was from Google. It is this year Christmas gift from Google which is a 2 GB Credit Card sized USB storage in its own little google wallet and a card to donate supplies to the school of your choice. To me not as impressive as last year digital picture frame, but it is cool they are encouraging the people the work with to also share the cheer by giving back to a school of your choice.
Pictures of the Google Christmas Gift 2008 – 2 GB USB Credit Card Sized
Posted on October 16, 2007 in Google p>
A friend of mine (thanks Ben) sent me this link. I found it to be hilarious. It shows what Google would have to do if they had to build out their site to rank in their own search engine. It also makes you realize the hoops we have to jump thru to get some Google love. Enjoy!
With affiliate Marketing and online marketing you come to watch trends to see whats hot and whats not. Before I run an offer i always search on Google Trends for the targeted terms just to see whats going on in the world of search. I look to see if it is holding steady, gaining ground or taking a nose dive. This helps me gage if i want to pour a little or a lot of dough into the project. I was just playing around and was checking out a few intersting trends.
As you can see volume wise ringtones were big in 2004 and 2005 and even into 2006 but has steadily dropped off. Overall what does that mean less people are searching for ringtones. Overall it means if you are only banking on Ringtones for you online income you should be looking elsewhere. I always say diversify just like with stocks. Uou never know when a hot niche will dry up or the cat will be out of the bag for your loss of huge profits.
As you can see and as everyone knows Myspace had a huge year in 2006 and continues to grow in 2007. But i have to ask the question of how many myspace accounts that are beign created now are done by marketers trying to bulletin and message spam the users. With the huge volume doesnt always mean huge profits as most people that have tried myspace you have to get large volume to make a buck.
With that said the real point fo the post is to utilize tools that are out there. Check out trends, see whats hot in the news, whats taking off, whats making a nose dive. Keep a pulse of what people are searching for find a way to market to them that isn’t the same hum drum way and you can turn it into big profits.
Well it has been a whirl wind week for me. Had some server issues and trying to get some sites ramped up and going, thus had very little time to post. But i did catch a very interesting post about Google and Performics on the Pepperjam blog. What is Googles motives are they going to dissolve Performics…. Find out by reading the Post here. and you can read my comments on the post their. Also i am taking the weekend off and Going to Celebrate my Birthday!!!
At CPA Affiliates we try to provide up-to-date information and news you can use. This week I will discuss a little about Google’s CPA or Google’s PPA whichever you want to refer to it as, Profit Margins on PPC to CPA Campaigns, and discuss What to do when Volume traffic isn’t there.
First on to Google’s CPA / PPA. If you haven’t heard yet you must be under a rock but Google have officially announced their PPA (Pay Per Action, basically same and CPA Cost Per Action) model for their advertising system. I think this is a good move fore google and an opportunity for advertisers but don’t think this will kill off all (if any) the CPA networks out there. There are MANY reasons why it won’t kill them off and honestly Shoemoney (Jeremy Schoemaker) made a great post adressing 6 reasons why Google’s model isn’t going to knock out CPA Networks. No reason for me to reiterate what he said so check out his post.
Now on to PPC to CPA profit margins. I get asked all the time what profit margin should i shoot for. Well the best answer is the highest you can get. BUT with that said sometimes there is SOOOOooo much competition their isn’t a whole lot of margins out there. This is the key though. If you have the money profit is profit no matter how you look at it. But if you want most bang for your buck and have limited budget you want to go after bigger return items. There are many offers out there that you can get 3:1 4:1 2:1 and 1:1 returns. The key is trial and error. Some campaigns i am happy to making 50% profit for what i spend while other campaigns i want 200% profit for what i spend. But to be honest if you got the money, i have a few on autopilot that i on get 10% return on it (better than any bank would give you for your money) but I leave it run because i have the spare cash and it doesn’t stop me from promoting other things or trying new projects.
Lastly I want to talk about volume traffic. This one is a kicker as people will contact me and say I got this campaign running I am getting good return but the traffic isn’t there i am only getting 1 or 2 or 3 leads a day. First off i tell them congrats on turning a profit some people go a month or two without much of any profit. Then I ask them what are you targeting and how many keywords are you using, usually the answer tha comes back is they are going after less than 100 keywords. Well there is the reason you aren’t getting volume. But many times by adding more keyowrds etc.. your return goes down and doesn’t make it worth while. But most importantly try adding more keywords targetting keywords that are a littl out of the box for what you are targeting sometimes you will be surprised with the converts, other times you won’t. Here is the real KEY if you can’t get volume and increase return stick with the low volume but try to replicate it with another offer. 10 dollars a day profit times 100 offers is 1K profit a day.