Anyone starting in Affiliate marketing or those that have been through the ringer know that there are some good affiliate managers and there are some bad affiliate managers. The key is when you find a good one hold onto them. Personally Affiliate Account Managers (AM) can be well worth their weight in gold!
First, a good AM doesn’t just look out for the company they work for they find ways for you to grow and earn more. I mean common the more you earn the more they earn. This means they don’t just send you generic emails saying try this offer but try to find offers that will work well with what you are already pushing or even a new hot offer out the gates so you can jump on it.
Second, a good AM WILL bump your payout on an offer. Yes they have limitations as to what they can do but there isn’t a single offer that I have ever come across that I couldn’t get a bump on. A real good AM looks for ways to bump you even at times to help you succeed above the rest. One instance is I was promoting an offer and doing well. It got completely pulled but the network had a similar offer from another company. To make up for the unexpected pull I got the top payout for that offer and in turn I slammed it hard and made the Network, the Merchant and Myself a nice chink of change.
Thirdly, a good AM will communicate with you. If you have had an am for more than two weeks and you haven’t gotten an email, aim or phone call you should worry. One of two things is happening. Either they are on coast and don’t care or they are working heavily with the affiliates they already have and don’t have much time for you. THAT MEANS REQUEST A NEW AM and do it NOW!
Lastly, how do you know you got a bad AM? They rarely communicate with you. They rarely bump you without you asking or give you the run around when you ask for a bump. You never hear about new offers that are out or ones coming up the pipeline. You gain no value from the relationship with them except more “spam” in your Inbox. THAT MEANS REQUEST A NEW AM and do it NOW!
Remember with Account Managers it is in the best interest for both you and them that you make more money. But remember it is a two way street, you can’t ignore an account manager and then expect them to give you a bump or some hot offers.
Ok Guys since this is my blog you get some good tidbits of information but you also get to hear some rants from me. Well I have to Rant about Affiliate Managers. I will state there are GREAT affiliate Managers out there but even the great ones can be better. Hopefully a Few affiliate managers will read this and catch a clue as i get hit up daily by new and old networks wanting me to push their services, somtimes i give them a try and sometimes i don’t. So here are my rants:
1. IF i signup for your network and i tell you how i promote my offers don’t keep asking me to try other things. Now I don’t mind the heads up; hey this offer is running hot on our network. But here is an Example. Lets say the offers you are running with the company are search only. Why would the Affiliate Manager contact me with information to push offers that arent even available for search? Or an area that you have told them you have no interest in promoting. This happens often!!!
2.Do Your Homework on the offers your Network Promotes. Example: (lets say i am a person that only promotes via existing websites, No search or email) I HATE getting an email saying, hey this offer is going great you should try it. Then i go into there system get ready to pull the offer then notice that the offer is for EMAIL ONLY!!! or even better yet they didn’t email me but they hit me up on Instant messenger give me the offer speal then of course i am like great what banners sizers are available… then the AM comes back and says sorry it is only available for Email only…. Come on DO YOUR HOMEWORK!
3.You OVER EMAIL ME. Don’t get me wrong, I like to be contacted every once in a while from my AM. Especially if they are coming with info on a new hot offer, or they get an offer i asked for etc… But Geeze some of these networks seem to send you an email every 3 days then on top of that you have your AM emailing me every two days… So STOP OVER EMAILING ME!
Okay I got my rant out… feel free to leave your comments or Complaints about Affiliate Managers.