Posted on May 28, 2009 in Working Online p>
In the first post (How To Respond to Failure Part 1) I covered how failure needs to become an affiliate marketers friend. I went in to detail about how failure is a NECESSARY part of this business and it should not be feared, rather EXPECTED. Some would say why? Some live in a make believe land where all who are famous got to that position without hard work, disappointment, and failure. I do not, nor should you.
Failure is a friend because it CANNOT become an enemy. Yes, you don’t want to visit failure’s house hourly or daily, but if you aren’t visiting on occasion, you aren’t succeeding in business. When failure becomes an enemy, fear begins to establish a stronghold. Fearful and timid affiliate marketers quit at an astonishing rate, most before ever really becoming affiliate marketers in the first place. You simply cannot allow discouragement to set in when you are a one or two man operation (obviously most affiliate marketers are one man shows). When you are down and discouraged, who is there to pick you up?
Failure can hurt and often will hurt, but it only means you are getting closer to finding what will work. A real key here is to minimize the COST OF FAILURE. Obviously you can play it smart and have a failure cost you $100, or you can be over zealous (far from conservative) and foolish in your actions where a failure can then cost you $10,000. I like to fail small…then win big!
Be smart and manage your failures wisely. This will involve some planning, it will involve more research, but this is your business. Treat it like one. Allow every failure to shine its light on your path to a profiting campaign, business plan, or overall success.
Posted on May 26, 2009 in Affiliate Information p>
From time to time I get the question about Affiliate marketing as a Business model. So of course i give my opinion. My opinion is that it is one of the easy ways to start a business, you need little cash on hand (you could even start with none using free services squidoo, blogspot etc.. (although i don’t recommend it for long term)). Some comparisons of Affiliate Marketing Business and the so called standard business model.
Affiliate Marketing $0 to $5,000 (While you could startup with more you really should be able to make a go at affiliate marketing with 5K)
Standard Business $5,000 to $100,000 (or more)
Defining Customers and Target:
Affiliate Marketing – 1 day to 2 weeks choose the offer and your customer target is basically defined, plus some research on your end using free tools (Google Adwords, search engine trends, etc..)
Standard Business – up to 6 months or more as at time with a standard business to find and attract your customers and narrow down your real target audience.
Affiliate Maketing – you can be profitable from day one but lets be a little more realistic that within a month or so you should be profitable, even if it is only like 1/2%.
Standard Business – Many standard business don’t plan on making a profit until the 2nd year!
As you can see from the information about starting a business with Affiliate Marketing is much faster paced and cheaper. Which is part of the reason i got into it. But as with any business if you aren’t determined to succeed and willing to fight even when things are going bad your business will fail. You must learn to adapt to new ways much quicker online than you would in standard business but thats part of the fun.
Many times i hear from affiliates asking about loyalty to affiliate networks and about getting the most bang for the buck. I have always felt this is a business, this isn’t a friendship so you go after the money. While I always give my top network the opportunity to keep me but if they aren’t the network with the offer direct i can get paid more elsewhere. Of course the ultimate solution is working directly with the merchant and making things work. I have even had affiliate managers try to make me feel bad for running the same offer else where, i just remind them its a business if they can match the payout or beat it i am back, usually i give them an opportunity to match or beat the payout before i jump ship. Just remember you do need to have connections with your affiliate networks and you need to build a relationship with them so you can gain access to exclusive or limited trial offers so there is a fine balance. But always keep in mind this is a business. There are tools out there, that can help you know what other affilaite networks are paying but those are the networks base pay, which ultimately doesn’t mean much as networks have anywhere from 5 to 50% margin to work with. With all that said Don’t let your Affiliate Network hold you back this is business.
Posted on May 20, 2009 in Working Online p>
In the affiliate marketing world, nevermind the current economic woes, we will all face failure. For some of you reading this first sentence, you will think, “Yeah, it seems like I am continually facing failures. It’d sure be nice to win one once in a while.”
For many of our readers new to affiliate marketing or internet marketing in general, you likely experience failures that at time seem devastating, even career altering. Please know that you aren’t alone and that even the ultra successful experience similar thoughts / feelings as long as they are still working and pressing forward. Whether young or old, if you are still aiming for new heights, trying new techniques, building out new campaigns, or testing new waters, you will fail…again and again and again.
If we keep this in mind, we will most certainly find it easier to face defeat, plan harder to prevent major catastrophes, and learn as much as we can each time we encounter failures so that the next time won’t be so bad. Notice,how I bolded two words in the last sentence…next time. This is so vital in everything; business and all of life for that matter.If it wasn’t the case, then there would be NO reason to have a word like perserverance in the dictionary. In order to succeed you must fai and in most cases you must fail hard and often. Failure is not an enemy but a refining friend to the one who perserveres.
In considering the above statements, ask yourself this question:
“Am I in business to succeed and provide a living for myself or my family? Or am I simply playing games and wasting time?
If you answer in honesty that this is your chosen field of work and you are in it to make a living, then by all means, consider failure a friend. How easy it is for us to become jealous seeing those around us experience great victories and triumphs in the business world. Don’t deceive yourself however and think they had it easy or that they just win, win, win all the time. They too experienced many a dark hour and many a frustrating (money losing) day.
I hear people all the time say, “I want to be like ____________.” or “I wish I could do what ___________ can do.”
First of all, no you don’t. To get where PersonX is, you would have to do what they did to get there. You would have to SACRIFICE. You would have to face numerous failures and lose countless hours sleep. You would have to lose hundreds, thousands, or even hundreds of thousands of dollars to get there. You sure you want that? Will you pay the price?
Secondly, I must point out that though some experience a lottery like success story, please understand how that is an EXCEPTION, not the general rule.
Consider the following quotes that fit well with this post:
“Anyone who has never made a mistake has never tried anything new.” Albert Einstein
“He who never made a mistake, never made a discovery.” Samuel Smiles
- “Don’t be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid.“ John Keats
“I have not failed. I’ve just found 10,000 ways that won’t work.“ Thomas Edison
Posted on May 18, 2009 in Affiliate Tips p>
Everyone can use help in time management Especially affiliate marketers. I find myself being distracted by all kinds of things, TV, phone calls, IM messages, facebook, youtube, affiliate companies etc.. Here are some tips i use to help me hone in and really focus on those days i want to truely knock something out.
1. Close or put as away on all IM clients.
2. Unplug my phone (i have voicemail they can leave a message)
3. Don’t check email except every 4 hours that day. (and only reply to something if it is truely urgent)
4. Don’t browse the web. this includes facebook, youtube etc..
5. Don’t get sucked into looking thru the new offer in affiliate networks unless this is part of your task (finding new niche or offer to target) as i find i can spend 30 to hour easy checking out offers etc..
6. Don’t have the TV on.
7. Do have your task ready to go. If you need to do more research before you hit the ground running do that first in the research hunt its easy to get distracted or off on a tangent.
8. Do have plenty of drinks/snacks on hand.
9. Do have an action plan of what your goal is and how long it should take. (Creating ad groups, keywords, ads, landing page/site design, site content)
10. Do have fun doing it. Nothing worse than working on something you hate. which is why i love affiliate marketing go after what you have a passion for and make money at it.
you have a tip? leave a comment.