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Yahoo Search Marketing Courtesy Call and My Thoughts

Posted on September 24, 2007 in PPC, Yahoo Search Marketing  

I received an interesting call from Yahoo Search Marketing to talk about their “Quality Pricing”. What is interesting is they have no idea what kind of leads or revenue i am producing from an ad but yet they are some how Quality pricing the ads i am paying for based on where they come from. To my surprise without the quality pricing over the past week I would have spent more than 698 and some change on top of what my account showed. While I found this interesting, what was more concerning to me is I brought up that I am US target based but yet I still at times get more than 25% from foreign countries. From there the call went south as she doesn’t deal with that and gave me the generic we are working on it. I would think it is MUCH harder to try to guage a quality of source traffic than it is to just block foriegn traffic.

My overall thoughts to Yahoo Search Marketing:

1. Thanks for the courtesy call to let me know I would have spent more had they not introduce this “quality” system.
2. Thanks for the money back over this past month (X,XXX.XX) due to the foreign traffic you are sending me. (I had to file a click fraud report to receive the credit but well worth the time)
3. Common YSM country targeting isn’t that hard other Search Engines do it much better, even some third tier.
4. Get rid of minimum .10 bid some of the traffic isn’t even worth a few pennies let alone 10 cents.
5. Don’t just follow what Google does be proactive and make a HUGE difference in the Search engine world and you will capitalize more searchers.

That’s all i can think of now. What are yall thoughts… what can Yahoo change?

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5 Responses to “Yahoo Search Marketing Courtesy Call and My Thoughts”

  1. Grant on September 24th, 2007 10:42 am

    I wish you could opt out of the “third party search partners”. It’s really just crappy sites with the overture feed.

    I noticed that some of my ads (on the search network) had orders of magnitude of impressions higher than google. I doubted that because I figured that google has the majority of traffic. Nevertheless, I find my ads running on crap sites even though I’ve turned off the Yahoo content network.

    Yahoo needs a way to opt out of the overture feed sites… You wind up having to bid high enough to rank for search, but low enough not to get screwed by the overture feed clicks.

  2. on September 26th, 2007 5:35 am

    I have received back around $1k from yahoo search marketing this month, I guess/I hope they started to take click fraud seriously this time.

  3. Paul on September 28th, 2007 6:57 pm

    Last month (or two months ago, can’t remember) Yahoo sent me $5,700 for non-US traffic.

  4. on September 29th, 2007 4:50 pm

    I got back $1k last month, last year I got $30k back. Google sends me back around $10k/month. So I guess this click fraud is one of the biggest issue of PPC advertising

  5. George Kim on October 4th, 2007 9:09 pm

    I also hate that clicks are coming from yahoo owned or owned “parked domains”

    Just have to pay close attention to where clicks are coming from.