Posted on July 6, 2009 in Affiliate Tips p>
PPC Management is one of the things i spend most of my time on. Why? Because it can make a huge difference on my bottom line. PPC Management for me is a 3 step process once the campaigns are up and running.
3 Step PPC Management:
1. If a keyword isn’t profiting – why? Is it being pulled into off topic searches because of broad match? If Yes i put it on Exact match then see how it performs or put in negative words to narrow it down. Do i need to add more keywords, have i gotten both short and long tails covered?
2. Bid management – Am i maximizing my profit. notice i didn’t say revenue as it isn’t a game of revenue but profit. If i increase bids does my profit increase? Sometimes there are cycles of new advertisers and you just have to ride those out, especially on campaigns i have dialed in.
3. Ad Management – Have i tested any new ads lately if i haven’t i would throw in a couple new ads just to see how they perform you never know… even try some goofy things you will be surprised what works sometimes. If ads are under performing pause those and let the ones performing well continue.
Those the 3 main steps i use in my PPC Management. this if for the management of my ppc not the startup of it. and doesn’t take into account landing page management cause if your page sucks you are out of the game anyways. I hope this post helps you increase your ROI in PPC.