Affiliate Account Managers a Dime a Dozen or Worth their Weight in gold?

Posted on August 27, 2007 in Affiliate Networks, Affiliate Managers  

Anyone starting in Affiliate marketing or those that have been through the ringer know that there are some good affiliate managers and there are some bad affiliate managers. The key is when you find a good one hold onto them.  Personally Affiliate Account Managers (AM) can be well worth their weight in gold!

First, a good AM doesn’t just look out for the company they work for they find ways for you to grow and earn more. I mean common the more you earn the more they earn. This means they don’t just send you generic emails saying try this offer but try to find offers that will work well with what you are already pushing or even a new hot offer out the gates so you can jump on it.

Second, a good AM WILL bump your payout on an offer. Yes they have limitations as to what they can do but there isn’t a single offer that I have ever come across that I couldn’t get a bump on. A real good AM looks for ways to bump you even at times to help you succeed above the rest.  One instance is I was promoting an offer and doing well. It got completely pulled but the network had a similar offer from another company. To make up for the unexpected pull I got the top payout for that offer and in turn I slammed it hard and made the Network, the Merchant and Myself a nice chink of change.

Thirdly, a good AM will communicate with you. If you have had an am for more than two weeks and you haven’t gotten an email, aim or phone call you should worry. One of two things is happening. Either they are on coast and don’t care or they are working heavily with the affiliates they already have and don’t have much time for you. THAT MEANS REQUEST A NEW AM and do it NOW! 

Lastly, how do you know you got a bad AM? They rarely communicate with you. They rarely bump you without you asking or give you the run around when you ask for a bump.  You never hear about new offers that are out or ones coming up the pipeline. You gain no value from the relationship with them except more “spam” in your Inbox. THAT MEANS REQUEST A NEW AM and do it NOW!

Remember with Account Managers it is in the best interest for both you and them that you make more money. But remember it is a two way street, you can’t ignore an account manager and then expect them to give you a bump or some hot offers. 



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Comments

6 Responses to “Affiliate Account Managers a Dime a Dozen or Worth their Weight in gold?”

  1. David on August 27th, 2007 2:46 pm

    This mainly applies for affiliate networks, not self-serve networks like CJ or Linkshare no? In the later 2, you don’t get an AM until you’re big. In Azoogle, Neverblue, you get them on the get-go.

  2. Dave on August 27th, 2007 8:33 pm

    Great post, so true. A good AM will help you a lot.

  3. CPA Affiliates on August 28th, 2007 7:56 am

    Well with CJ you need to build up a relationship with the merchant. While you don’t has as much flexibility some of the same rules apply. As you don’t want to bust your butt to make money for a company when they won’t even talk with you.

  4. SonicReducer on August 29th, 2007 11:37 am

    I’d go somewhere between dime a dozen, and worth their weight in gold. They can definitely make your life easier, but they can’t make the money for you!

  5. CPA Affiliates on August 29th, 2007 11:41 am

    Sonic- I agree completely. As the old saying goes you can lead a horse to water but you can’t make them drink. Many AM’s are good and give people the info they need, just the people sit on their thumbs and look for the easy way (someone else to do it).

  6. George Kim on October 4th, 2007 9:13 pm

    This is so true, good AM can help you long aways and even provide some inside secrets to what others are pushing. Chantelle @ Azoogle rocks!

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