Affiliate Managers Listen But do they HEAR?

Posted on March 28, 2007 in CPA Networks, Affiliate Managers  

Ok Guys since this is my blog you get some good tidbits of information but you also get to hear some rants from me. Well I have to Rant about Affiliate Managers.  I will state there are GREAT affiliate Managers out there but even the great ones can be better. Hopefully a Few affiliate managers will read this and catch a clue as i get hit up daily by new and old networks wanting me to push their services, somtimes i give them a try and sometimes i don’t. So here are my rants:

1. IF i signup for your network and i tell you how i promote my offers don’t keep asking me to try other things. Now I don’t mind the heads up; hey this offer is running hot on our network. But here is an Example. Lets say the offers you are running with the company are search only. Why would the Affiliate Manager contact me with information to push offers that arent even available for search? Or an area that you have told them you have no interest in promoting. This happens often!!!

2.Do Your Homework on the offers your Network Promotes. Example: (lets say i am a person that only promotes via existing websites, No search or email) I HATE getting an email saying, hey this offer is going great you should try it. Then i go into there system get ready to pull the offer then notice that the offer is for EMAIL ONLY!!!  or even better yet they didn’t email me but they hit me up on Instant messenger give me the offer speal then of course i am like great what banners sizers are available… then the AM comes back and says sorry it is only available for Email only….  Come on DO YOUR HOMEWORK!

3.You OVER EMAIL ME.  Don’t get me wrong, I like to be contacted every once in a while from my AM. Especially if they are coming with info on a new hot offer, or they get an offer i asked for etc…  But Geeze some of these networks seem to send you an email every 3 days then on top of that you have your AM emailing me every two days… So STOP OVER EMAILING ME!

Okay I got my rant out… feel free to leave your comments or Complaints about Affiliate Managers.



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Comments

8 Responses to “Affiliate Managers Listen But do they HEAR?”

  1. David on March 28th, 2007 4:38 pm

    I guess this is just for network affiliate managers. Thoughts on affiliate managers from merchants?

  2. mattboy on March 28th, 2007 8:06 pm

    well i am yet to come across an affiliate manager that has been helpful.

    i have just had to figure everything out myself. If i ever ask what is converting hot in PPC at the moment, i always get the same sh**y response, and a bunch of zip submits as recommendations.

    I just wonder what kind of access to the network data these aff managers really have, because it seems as if they know nothing

  3. Grant on March 29th, 2007 8:53 am

    The big thing about affiliate mangers is that they want you to try everything. They get commission when you make money, but when you lose money they havent lost anything..

  4. Wendy Palmer on March 29th, 2007 8:59 am

    Being a network manager, I wish there was a magic formula. All affiliates have different needs and different communication requests. What helps me is to be an active listener and really know each account - likes and dislikes. It is easier to make an educated recommendation when you really know your publishers, even if you if you do not have access to the data.

  5. LukeMartyn on March 29th, 2007 9:22 am

    A lot of networks hire Aff Managers with little/no experience. Sometimes you’ll get that kitchen sink approach to promoting offers and recruiting new affiliates. Eventually they’ll learn… hopefully.

    More research is good. The best discovery process comes with talking to publishers. I can’t count the number of times where a few phone calls and questions flowing both ways have helped double earnings. The more I know about your business and you of ours, the more money we can make.

  6. CPA Affiliates on March 29th, 2007 9:24 am

    Grant - That is a GREAT point… They only see the increases in your account they don’t know what you spent to get those leads… they just saw the increase so they want more… but you can’t blame them as it is how they make their living.

    Wendy - I agree Completely…. More of my frustrations are I have told the managers I only do X or i have no interest in promoting X at all… but its like they didn’t listen and next week they send me an offer that is email only when i dont do email. (if you take notes and pay attention you can be a good AM)

  7. LukeMartyn on March 29th, 2007 9:42 am

    Grant does make a good point, but in the long run I lose the opportunity to make more money if a campaign bombs. It’s much less likely you’ll want to continue doing business.

    A lot of people don’t think beyond their next paycheck or this month’s sales goals.

  8. Wendy Palmer on March 29th, 2007 10:15 am

    Luke makes a good point about building long term relationships, especially with how competitive the space has become. Even if the network does not offer the best payouts, terms, etc., many affiliates tend to stay loyal if they have built a trusted relationship with the AM.

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