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CPA News you can Use – Maxbounty, Ringtones and more

2 People Speaking Their Mind - Put In Your Two Cents!

Posted on September 27, 2006 in Affiliate Information  

At CPA Affiliates we try to provide up-to-date information and news you can use. This week has had a few interesting happenings in the world of CPA networks and Promotions.

The first big announcement came from Maxbounty (One of my Top 5 CPA Networks). They will be providing payments Net 15 instead of net 30. Maxbounty will also allow 35 countries to be paid via EFT (Electronic Funds Transfer). This was great news for those of us already an affiliate with Maxbounty, but this has also prompted many to signup. Official notice below:

“First, our payment terms are changing from monthly net30 to monthly net15. This means that earnings that you make in one calendar month will now be processed on the 15th of the following month. For example, earnings made during September 2006 will be processed on October 15th, 2006. As a result of this change, you will receive two payments from us in October 2006. On October 1st, we will process earnings made during August 2006, under our old net30 payment terms. On October 15th, we will process earnings made during September 2006, under our new net15 payment terms.

Second, we now support electronic payments to over 35 countries. Affiliates residing in these countries can request to get their affiliate commissions paid directly to their bank accounts instead of receiving cheques. A list of supported countries can be found here http://www.maxbounty.com/help.cfm?id=5. If you’d like to switch to electronic payments, and your country is supported, please send an e-mail with your request to support–@–maxbounty.com.

Finally, you will have the ability to increase your minimum payment amount in increments of $25. This change is being made for those affiliates who have banks that charge them high fees for cashing cheques.”

The second big announcement was that internet revenue was up in first half of 2006. The revenue increasing wasn’t that big of a surprise to those of us in the market but the amount of increase was! Taken from Reuters:

“U.S. Internet advertising revenue rose 37 percent in the first six months of the year, hitting a record of nearly $8 billion”

The third big announcement isn’t a good one I am afraid. It was the noticeable drop in Ringtone payouts by all CPA networks. Maxbounty, Azoogle, CPA Empire, and Hydra Media all had drops in ringtone payouts for Dada and Fly cell. While Thumb play and Mobile sidewalk can be found at higher payouts than Dada or Fly cell, but my experience is that these are much harder to convert. One the flip side my numbers for ringtones are on the rise which is very frustrating when the payouts are dropping.

As always if you have a question or want to leave some feedback just leave a comment below and we will do our best to answer back. You never know maybe we will turn your question into an article.

CPA Network & Affiliate Terms You Should Know.

2 People Speaking Their Mind - Put In Your Two Cents!

Posted on September 11, 2006 in Affiliate Information  

I know everyone out there hears tons of acronyms everyday in their normal work and online chat. This article is to bring some clarity for those entering the CPA Affiliate market. I will go over some terms and abbreviations and explain what they mean. This will help you in looking at your reports from CPA networks and just gain a better understanding of the market and terms they use.
 

Advertiser (Merchant) – A person, corporation, or website wanting to promote or sell something. With each promotion or sale the advertiser will provide payment.
 

Publisher (Affiliate) – A person, corporation, or website willing to promote or sell something for compensation.
 

CPA – Cost Per Action, This is the Amount you are paid for the action as a Publisher (Affiliate), or the amount you pay for the action as an Advertiser (Merchant). Action can mean information (email, name, address, etc..) or can be a purchase of an item.
 

PPC – Pay Per Click, This is a term used more for advertisers and is the amount the Advertiser (Merchant) is paying when someone clicks on an ad to their site.
  

EPC – Earnings Per Click, This is the amount you are paid per click as a Publisher (Affiliate). This comes in handy when you are running a PPC campaign to promote a CPA offer. You can compare your EPC to your PPC if your EPC is larger than your PPC you are making money. If your network doesn’t provide EPC (most do) you just take the amount made divided by the number of clicks on the ad.

Lead – The Information entered or sale complete for you (Publisher (Affiliate)) to get paid for a CPA offer you are running. Example – You run a CPA campaign for Free Ipod on your site where you get paid when someone goes to that site and enters their email. When the person enters their email this is called a Lead for which you are paid.
 

CTR – Click Thru Ratio, usually a percentage, CTR is the ad impressions divided by the clicks. Example If an ad is shown 50 times and is clicked 10 the CTR is 20%.  
 

Incentive – Publisher (Affiliate) Offering something in return for an action. Many networks allow you to provide incentives to the user for generating a lead. This can be in the form of a product, membership or cash in return for them generating the lead. (Please check with your CPA network manager to make sure incentives are allowed for the CPA.) 
 

Sub ID (Tracking ID) – This is a way to track which users generated a lead or which of your sites the user generated a lead from. This way you get more detailed reports of where or who the lead came from. Example – When using an incentive CPA that you reward the member for signing up, you can use this feature to find out which of your members completed the action and they can be properly compensated.
 

Referral – When a Publisher (Affiliate)  refers a person to a CPA Network. Most CPA networks offer some form of compensation for referring other Publishers (Affiliates) to their network. This is usually a small percentage of their earnings.
 

I hope this helps clarify some of the terms that are used often by CPA Networks and Affiliates.
 

If you have suggestions or questions for an upcoming CPA Affiliate article just leave a comment with that suggestion or question and we will do our best to cover it.

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