CPA Networks Getting Desperate
Posted on October 1, 2007 in Affiliate Networks, CPA Networks p>
Back in the day and still used today is cold calling. I have been cold called by CPA networks before and some I am doing good business with. Today I received an odd one because it wasn’t just a cold call it was a pre-recorded cold call and if I wanted to talk with a rep about their network more to hit 1. Are networks getting this desperate!!! It took me back but here is what i think is happening with some of the networks, they are getting desperate! Some networks are working with such low margins cause they are getting an offer from a network that got an offer that got an offer from another network…
So take a basic email submit offer, from the direct source you could get anywhere from 1.00 to 2.00 depending on the offer. So lets say it starts at Network A at 2.00, they share it with Network B which can offer 1.50, they share with Network C which can offer 1.20, then to Network D which can offer 1.00 and so on… So as you can see margins continue to get cut. This honestly isnt really the issue though. The big issue is Network E that is only paying out .75 can easily lose their affiliates as soon as they find out that they join Network A,B,C, or D and will get a much higher payout. So what happens is the affiliate jumps ship and lower networks are struggling.
What are CPA Networks to do? Get direct and unique offers. This is critical because if they can get direct and unique offers they can offer better payouts than anyone else. Which will draw in affiliates. This is why i always say signup with several networks as the more you are signed up with the more “window” shopping you can do for a payout of an offer.
Affiliate Account Managers a Dime a Dozen or Worth their Weight in gold?
Posted on August 27, 2007 in Affiliate Networks, Affiliate Managers p>
Anyone starting in Affiliate marketing or those that have been through the ringer know that there are some good affiliate managers and there are some bad affiliate managers. The key is when you find a good one hold onto them. Personally Affiliate Account Managers (AM) can be well worth their weight in gold!
First, a good AM doesn’t just look out for the company they work for they find ways for you to grow and earn more. I mean common the more you earn the more they earn. This means they don’t just send you generic emails saying try this offer but try to find offers that will work well with what you are already pushing or even a new hot offer out the gates so you can jump on it.
Second, a good AM WILL bump your payout on an offer. Yes they have limitations as to what they can do but there isn’t a single offer that I have ever come across that I couldn’t get a bump on. A real good AM looks for ways to bump you even at times to help you succeed above the rest. One instance is I was promoting an offer and doing well. It got completely pulled but the network had a similar offer from another company. To make up for the unexpected pull I got the top payout for that offer and in turn I slammed it hard and made the Network, the Merchant and Myself a nice chink of change.
Thirdly, a good AM will communicate with you. If you have had an am for more than two weeks and you haven’t gotten an email, aim or phone call you should worry. One of two things is happening. Either they are on coast and don’t care or they are working heavily with the affiliates they already have and don’t have much time for you. THAT MEANS REQUEST A NEW AM and do it NOW!
Lastly, how do you know you got a bad AM? They rarely communicate with you. They rarely bump you without you asking or give you the run around when you ask for a bump. You never hear about new offers that are out or ones coming up the pipeline. You gain no value from the relationship with them except more “spam” in your Inbox. THAT MEANS REQUEST A NEW AM and do it NOW!
Remember with Account Managers it is in the best interest for both you and them that you make more money. But remember it is a two way street, you can’t ignore an account manager and then expect them to give you a bump or some hot offers.
CPA Affiliates Top 5 CPA Networks
Posted on August 10, 2007 in Affiliate Networks, CPA Networks p>
I figure it is Time to update this post - CPA Affiliates Top 5 Networks. As goals and time changes sometimes what was hot is no longer hot and what was non existent may be rocking. With that said i have decided to update my Top 5 CPA Networks List. Also note that just because a network is no longer listed doesn’t mean I stopped using them it just means that they aren’t in my top 5 anymore. These networks are here to stay and will be around for a long time. If you signup with these networks and stay with in their TOS you will get paid and paid on time!
Best CPA Networks:
If you have not signed up for any of the networks listed above you should click the banners and signup as you are missing out on extra money you could be earning from these CPA networks.
What to do when your affiliate offer is pulled?
Posted on June 14, 2007 in Affiliate Networks, Affiliate Tips, CPA Networks p>
I get hit up on instant messenger or Pm’s via forums asking; what I do when an affiliate offer is pulled? (This is not when you are asked to stop running it due to poor quality or low converts, when that happens you need to look how you can increase the quality of the converts/leads) Here is my break down of things I do and questions I ask myself.
1. Was the offer very profitable?
a. If Yes move on to question 2.
b. If No why didn’t I stop running it sooner or it was on coast and you were just waiting for it to die so one less offer to look after. (Back to researching new offers etc…)2. Is it worth my time to find an alternate offer or another network running it?
a. If Yes move on to question 3.
b. If No then it’s not a big deal that was pulled as I was only earning a couple hundred a month from it. (You may need to look deeper into your EPC and ROI to ensure it’s not worth your time and if not (Back to researching new offers etc…) )3. Have I seen other networks running this offer?
a. Yes move on to number 4.
b. Unsure, check out your competition see if they are still running the offer. Many people don’t cloak links so link at the root part of the url and see if it’s a different network. Contact that network even if you aren’t a member, then move on to number 4.
c. No move on to number 5.4. See if the other Network is still running the offer?
a. Yes, well start running it with them. Many times advertisers will pull from some networks but not all.
b. No, I don’t see it in their list of offers. Move on to number 5.5. Ask an account manager or a network rep if the offer is a private offer.
a. Yes, Many Networks will have some of the same offers but sometimes they are private and you will never know unless you ask. Start running the offer.
b. No, move on to number 6.6. Find another offer that would appeal to the same audience and try promoting it in the same manner. This may mean a new site/landing page or may just mean changing an image or two and the links.
7. Once changes are made, either new offer or another network. You must still monitor the information, just because it converted as a great EPC/ROI on one network doesn’t guarantee it on another because many use different tracking software methods etc… So monitor it.
So that is it, those are my questions and steps I go through when an offer is pulled from an affiliate network. I go through similar steps when there is a drastic decrease in payout on a network. If you have any advice, tips or questions feel free to leave a comment.
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