Landing Pages are Key to Making it in Affiliate Marketing

7 People Speaking Their Mind - Put In Your Two Cents!

Posted on January 3, 2008 in Affiliate Tips, Landing Pages  

People ask me and in the various forums all the time - “Do I need a Landing Page?”. While you don’t need a landing page, 98% of the time i can make a campaign better and convert more with my own landing page than a direct link. Here are a 3 main reasons why a Landing Page is Key to really making it in affiliate marketing.

1. You control the content.

  • Helps with keyword/phrase stuffing
  • Placement of words and phrases for adwords quality score
  • Inform the user or just push the user to the page
  • Highlight the big points of the offer (Free Shipping, 20% off, Free Trial, Completely Free etc..)

2. You control the spin of the product. Let’s face it while some of the offers own page rocks, some just plain suck and are just a form to fill in, this is when your Landing page is critical to presell or get the user ready to hand over their information.

3. You can split test content, images, text, links.  Remember you want to split test an offer that is on several CPA networks. You will be surprised in the difference of conversions, sometimes even the lower paying network will convert better. It’s wierd how it is always different, which is why you should split test the links. Also try different landing pages and see which ones get you more clicks onto the offer page but also which ones get you the converts.

I personnally almost always use a landing page and can attest it works! Do you use landing pages?

Are You Planning for Failure?

4 People Speaking Their Mind - Put In Your Two Cents!

Posted on December 6, 2007 in Affiliate Tips, Working Online  

Are You Planning for Failure? Sounds like a stupid question but it really isn’t. What i mean is in those times you fail or in those times of downturn are you planing for them incase they come. Here are some tips that can help you through those failing and downturn times. (downturn could mean an offer gets pulled, or traffic tanks etc..)

1. Are you diversified? Are you reliant on just one offer or just one website? If so you are setting yourself up.. you need to diversify try promoting a new offer or website.

2. Have you saved anything? With the world of online marketing there are great months and there are bad months. The key is in the great months you don’t go blow all your money (on Fancy Cars and Vacatons, but do have some fun you did earn it) but put some aside for those months when things aren’t so hot. Nothing worse then living the high-life and 6 months late you are selling all your stuff so you can eat. I have seen it happen to people.

3. Do you have a plan to succeed? More than just enjoying what you are making now and where you are at, but do you have a plan to succeed in the future or do you just plan to ride that single wave… me personnally i catch as many waves as possible.

4. When you do Fail (not a downturn or offer pulled) but just cant seem to get some offers to work. Try learning from them just with every success you can learn from every failure. Maybe you found there wasn’t as much traffic as you thought or maybe there is so much traffic but people want what you are offering for free and you are selling it.

5. Don’t Give UP!   Plain and simple people try and fail in the online world everyday the beauty of it is that the online world has such LOW startup costs compared to Brick and mortar businesses.

6. You don’t have to go it alone. While in partnerships all the reward isn’t yours but with a team or partnership you can go much further than you could on your own. The key is to put people around you with great skills in where you lack. (Disclaimer WORK everything and i mean everything down to how many bathroom breaks a day … ok well maybe not that detailed… but you don’t want to do a partnership come to find our later your partner always takes off the full month of Jan to go skiing)

Hopefully this has helped you to get your mind thinking… do you have a tip of how to plan for times of failure or even how to plan to succed? let me know by leaving a comment.

The Online Marketing Bottle Neck is…… You!

9 People Speaking Their Mind - Put In Your Two Cents!

Posted on November 15, 2007 in Affiliate Tips, Working Online  

After much thinking and contemplation I realized that at times for myself and many times for others that are getting started, that the bottle Neck (the slow down, The constricting point) is often ourselves. Let me explain.

As online marketers 98% of us like to be in control and are huge statistic FREAKS. I can’t go an hour without skimming through statistical reports of ROI, CTR, EPC etc… but this can also be our down fall. Take a step back and look at it this way.

1. What is the most important thing that you and only you can do?

2. What can I hire someone esle to do for me cheaper than I can?

a. Building Keyword lists (maybe not a person but a tool)

b. Ad Copy (maybe not a person but a tool)

c. Landing Pages/sites

d. Offer/product research (maybe not a person but a tool)

e. Tool for running and analyzing reports.

3. Scalability - Its hard to grow being a one man show.

4. Short & Long Term Profit - Maybe you dont want to grow and are happy with where you are at. But if you aren’t you have to look at both Long Term and Short Term profit and both are PROFIT.

So are you a bottle neck for your online marketing? If you are find a way to move yourself out the way so your business can grow.

What it takes to make it BIG in online marketing

10 People Speaking Their Mind - Put In Your Two Cents!

Posted on October 26, 2007 in Affiliate Tips, Working Online  

People ask me all the time how i got into doing what i am doing and how i became a player in online marketing. So i figured i would provide a little insight.

1. It takes focus! - it is easy ESPECIALLY when you work online to get distracted by emails, instant messages, fun sites (that can kill a lot fo your time). So stay focused, If need be don’t check your email during the day, turn off any instant message clients so you can accomplish the tasks at hand. In affiliate marketing don’t get overwhelmed by the number of offers just go after a few and target those untill you make them work.

2. It takes perseverance! - You have to be the type of person that even though you are losng money you keep trying. Even when Google Delists you, you keep trying. You can’t give up in online marketing, as it is constantly changing there are new battles daily with victories and defeats you have to be able to take both in stribe.

3. Don’t get Complacent! - Yes its great when that offer starts earning you a 100 or 1000 a day but don’t get too happy and just sit back.  Cause that offer or campaign can be pulled tomorrow or your rankings can take a dive… what then?

4. Network Network Network - Don’t be a shy fly on the wall. Network with other earners and online marketters. Send them an email if you feel brave (don’t make it lame and say oh i think your awesome can your teach me your ways (these go directly to spam!)) also don’t ask the typical questions be creative. You would be surprised cause as online marketers we love to interact with people since we lack it due to online work. Attend conferences that will help you make contacts. (For affiliate marketers affiliate Summit is the best, it is for the Marketer not just huge companies with big pockets)

5. Have Fun! - If you don’t have fun you will end up wanting to quit this work quicker than a burger flipper at MCD’s (don’t even think they have burger flippers anymore).

6. Be Creative - While you can make money by reading and trying to copy other people to really make $$$$$$$$$ you need to be creative with your approach, its not that hard you just have to try to be different… sometimes the ideas take off sometimes they fail but thats part of the fun.

7. When you start making it don’t be afraid to expand!!!!!!!

You have a tip to help people make it in online marketing leave a comment.

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