“Microsoft Corp has made an unsolicited offer to buy Yahoo Inc for $44.6 billion in cash and stock, seeking to join forces against Google Inc in what would be the biggest Internet deal since the Time Warner-AOL merger.”
You can read the full article here
So Microsoft is trying to buy more market share. Smart move on their part in my opinion. To really compete with the big G this buyout will have to occur or Y! will have to make a counter offer to buyout MSN search side (not that likely IMO).
“Microsoft said it had offered to buy Yahoo for $31 per share, which it said represented a 62 percent premium above the company’s closing stock price on Nasdaq on Thursday.”
Good news for those stock holders that took the dip earlier this week…. What will come of this only time will tell but honest i hope it happens and they take the best part of Y and MSN and make them into a powerhouse search!
What do you think?
To my surprise and delight I got an email from MSN adcenter today concerning bidding and using trademark terms. (cough Google… I hope your listening) The stance from my point of view is in favor of publishers and puts the responsibility where it is back on the trademark owners and not using the Search engines to police their trademark for them. The Official email:
Microsoft adCenter is changing the way we manage our trademark policy starting September 10, 2007. While no change will be made to the trademark policy itself, this update aligns better with marketplace practices, speeds up editorial review to get your ads live faster, and ensures consumers see relevant ads.
Microsoft adCenter’s Trademark Policy
As stated above, we are not changing the trademark policy itself. You may still use trademarked terms
in your ads when you, as the advertiser, are the owner of the trademark, an affiliate or reseller of trademarked products or services, or a site that uses the trademarked term in an informational,
descriptive, or non-competitive manner. Infringing use of trademark terms by direct competitors remains a violation of Microsoft adCenter policies.
It will now be the advertiser’s responsibility to obtain permission from the trademark owner to use a trademarked term in their ads. It will also be the trademark owner’s responsibility to address ongoing
incorrect usage of their trademark term(s) directly with third-party advertisers. Microsoft adCenter will no longer intercede to obtain permission for the advertiser wanting to use a trademarked term.
What does this mean for my search advertising?
Your ads may display next to other ads that contain your trademarked terms.
Affiliates, resellers, and third parties may show up against queries for your trademarked terms.
Competitor’s ads may show up in search results against queries for trademarks in certain scenarios, due to match types other than exact.
For example, if a generic term is included in the overall search query, advertisers who bid on the generic term may show up in the search results.
If you are a trademark owner and you believe your trademark is being misused in Microsoft adCenter, you can submit a report by following the instructions on our Trademark Concern Form.
Sounds like good news for publishers/affiliates when it comes to bidding on trademark terms. While I agree using trademark terms without persmission is bad but there is no reason that for instance a Target ad shouldn’t show up when someone is searching for Wal-mart.
Could this be a big merger brewing…. Is it true will Microsoft buy out yahoo. Well the rumors are floating and are indicating that just may happen. Not a complete buyout but Microsoft would become a big enough holder of their stock to possibly merge or take what is working for Yahoo and apply it to MSN search and vice versa…. Here is a quote from Money.cnn. com http://money.cnn.com/2006/05/03/technology/microsoft_yahoo/index.htm
Members of the company’s top management are considering a deal despite Microsoft’s history of winning over major technology markets – think Web browsers – on its own, The Wall Street Journal said. Microsoft has tried to compete in the burgeoning online search and Web advertising categories on its own but made little progress as Google has made massive gains as the industry leader, according to the story.
Microsoft executives hope that Yahoo’s strength in search and advertising categories would give the company a stronger foothold on the Web, the report said. So far, millions of dollars invested in search-engine technology and online ad systems have yielded little in the way of revenue or market share for the company, according to the Journal.
What could this mean for affiliates / advertisers… Well the only bad part is neither of them have a good system for Quick approval as with Yahoo your keywords that may have trademark or possible adult tags may sit for days before approved or declined (usually the later)… and MSN still needs to improve on their turn around time for approval. The one good thing is maybe Yahoo would allow you to import 10,000 keywords into on Campaign. This is some interesting news and I will be watching to see if MSN will buy the stake in Yahoo or not. What are your thoughts?