How NOT to do a Media Kit for your Website

6 People Speaking Their Mind - Put In Your Two Cents!

Posted on January 23, 2008 in Working Online  

I was surfing around the Internet looking at some website media kits that were local to my parents (Louisiana). I came across this media kit (http://www.redrivermoms.com/media/RedRiverMoms_Sales_Brochure.pdf ) and I got a large chuckle out of it.

First off it doesn’t give any real stats about the site. It just talks about women online in general and what they spend. While i think this is good information to have, it gives me no gauge if these type of women are on your site, nor how many visitors even come to your site. It could be a 100 a day or 100,000, I guess they want you to call them to find this out.

The best part comes when you check out the advertising rates on page 2.

adrates2

As a website owner you want to give advertisers a break for the longer they commit to advertise on your site… but look at these numbers.
Calendar Sponsorship  6x$450=$2700  12x$250=$3000 ( so for $300 more you get 6 months additional)
Photo gallery Sponsorship 6x$500=$3000  12x$350=$4200 (this is more like what i would expect to see, still seems cheap to me for 12 mo. Compared to 6 mo.)

But here is where it starts to make you wonder if a 6 year old did the rates.
Channel sponsorship 6x$400=$2400  12x$200=$2400   Hmmm should i take 6 months or 12 months….. They are the same price! I wonder if anyone has just bought a 6 month….
The dynamic tile and skyscraper spots are the same way whether you get 6 months or 12 months it is the same cost!
But here is the ultimate topper.
Run of Site Leader board 6x$125=$750 12x$50=$600  WHAT! Ummm i think i will take 1 year! Thats right 1 Year of advertising is less than 6 months.

bush scratchin

Pepperjam Launches an Affiliate Network

5 People Speaking Their Mind - Put In Your Two Cents!

Posted on January 15, 2008 in Working Online, CPA Networks, Pepperjam Network  

I have had the privilege over the past few months to help beta test the Pepperjam Network. I have to say they are truely a company by affiliate marketers for affiliate marketters.  They are still building up their list of offers (new ones added daily), but for being a company out the gate they have plenty to keep you busy. They are catering to both the Lead affiliate and the Sale affiliate, so you will find a nice mix of both types of offers. 

The creation of Pepperjam Network represents over eight years of research and development and the combined ideas, feedback, and intelligence of hundreds of affiliate marketers and advertisers.

Here is a list of some Highlights of Pepperjam Network:
 
- Pepperjam Network addresses two of the most significant shortcomings found on other existing affiliate networks: (1) poor, unreliable communication tools and (2) lack of affiliate transparency.
- With Pepperjam Network, affiliates and advertisers can communicate in real-time via Pepperjam Chat™, thereby providing a reliable communication system to build stronger, more profitable partnerships.
- Pepperjam Network provides advertisers with an unprecedented measure of affiliate transparency, which helps to establish trust, protect brand integrity, and lays the groundwork for open, long-term, profitable relationships.
- Pepperjam Network uses Web 2.0 technology to provide affiliates and advertisers with an easy-to-use, clean interface.
- Pepperjam Network offers industry leading SID-level tracking and reporting (great for sophisticated search marketing affiliates)
- Pepperjam Network introduces pepperjamADS™, which is a first-ever affiliate marketing widget that affiliates can use to serve customized contextual ads from multiple Pepperjam Network advertisers at the same time.
- Pepperjam Network contains a knowledge vault, which is exclusive to Pepperjam affiliates.  The vault contains exclusive access to a list of tools and educational resources used by Super Affiliates.
- Pepperjam Network represents over eight years of research and development and the combined ideas, feedback, and intelligence of hundreds of affiliate marketers and advertisers.
- Pepperjam Network launched with over 100 merchants and growing quickly, including Blockbuster, Jelly Belly, AeroGrow, Oscar de la Renta, BabyPhat, Rocawear, Ben Sherman, FlyCell, SinglesNet, SEOmoz Premium, and many more.
- Pepperjam Network has its own affiliate program that pays out up to $7 per approved publisher application
- Check out the Pepperjam Network Blog for videos, commentary and updates on Pepperjam Network and the broader affiliate marketing community
- Pepperjam Network is FREE to join.

I suggest that every affiliate give Pepperjam Network a try, otherwise you could be leaving money on the table.

Are You Planning for Failure?

4 People Speaking Their Mind - Put In Your Two Cents!

Posted on December 6, 2007 in Affiliate Tips, Working Online  

Are You Planning for Failure? Sounds like a stupid question but it really isn’t. What i mean is in those times you fail or in those times of downturn are you planing for them incase they come. Here are some tips that can help you through those failing and downturn times. (downturn could mean an offer gets pulled, or traffic tanks etc..)

1. Are you diversified? Are you reliant on just one offer or just one website? If so you are setting yourself up.. you need to diversify try promoting a new offer or website.

2. Have you saved anything? With the world of online marketing there are great months and there are bad months. The key is in the great months you don’t go blow all your money (on Fancy Cars and Vacatons, but do have some fun you did earn it) but put some aside for those months when things aren’t so hot. Nothing worse then living the high-life and 6 months late you are selling all your stuff so you can eat. I have seen it happen to people.

3. Do you have a plan to succeed? More than just enjoying what you are making now and where you are at, but do you have a plan to succeed in the future or do you just plan to ride that single wave… me personnally i catch as many waves as possible.

4. When you do Fail (not a downturn or offer pulled) but just cant seem to get some offers to work. Try learning from them just with every success you can learn from every failure. Maybe you found there wasn’t as much traffic as you thought or maybe there is so much traffic but people want what you are offering for free and you are selling it.

5. Don’t Give UP!   Plain and simple people try and fail in the online world everyday the beauty of it is that the online world has such LOW startup costs compared to Brick and mortar businesses.

6. You don’t have to go it alone. While in partnerships all the reward isn’t yours but with a team or partnership you can go much further than you could on your own. The key is to put people around you with great skills in where you lack. (Disclaimer WORK everything and i mean everything down to how many bathroom breaks a day … ok well maybe not that detailed… but you don’t want to do a partnership come to find our later your partner always takes off the full month of Jan to go skiing)

Hopefully this has helped you to get your mind thinking… do you have a tip of how to plan for times of failure or even how to plan to succed? let me know by leaving a comment.

Shoemoney’s Free T-shirt Friday CPA Affiliates Featured

3 People Speaking Their Mind - Put In Your Two Cents!

Posted on December 1, 2007 in CPA Affiliate Announcements, Working Online  

I just wanted to make a post to say thanks to Jeremy for featuring my shirt and blog. But secondly to let my readers know if you want to get a cheap link to your site from a quality blog sending in Shoemoney a T-shirt is probably THE CHEAPEST way and honestly it isn’t limited to just Jeremy… nothing feeds anyones ego more than sending them free stuff (this includes me). As you will notice basically any time i (or other bloggers) have gotten anything cool for free from a network, advertiser, person or blog I (they) have given them a note of thanks in the form of a blog post. As a side note: this upcoming week i will be making a post or two… sorry i haven’t posted more but have been to busy getting some new things out the gate. One of my posts will be about failure and downturns and how to deal with them. Have a great weekend!

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