Yahoo Minimum bid change, what were they thinking?

9 People Speaking Their Mind - Put In Your Two Cents!

Posted on April 20, 2008 in PPC, Yahoo Search Marketing  

So Yahoo has started rolling out there new minimum bid setup, which most people were hoping this would enable people to bid less than .10 on keywords… I have yet to see them, now i do have some keywords i bid .10 and pay less per click, but i have seen many keywords inflate to crazy amounts for a minimum bid. Expecting me to pay over .50 minimum bid on a term that is only worth .10 to me. While i understand its a new system and there will be things changing but I personnally only see one thing happening due to it, people advertising less thru YSM and people putting more money into MSN and Google. While Google’s quality score is annoying at times you aren’t going to be asked for a crazy amount if your site is an authority on a subject.  What is your take on the new YSM change?

Googles Competition Joining Forces?

2 People Speaking Their Mind - Put In Your Two Cents!

Posted on February 1, 2008 in Yahoo Search Marketing, MSN Search  

“Microsoft Corp has made an unsolicited offer to buy Yahoo Inc for $44.6 billion in cash and stock, seeking to join forces against Google Inc in what would be the biggest Internet deal since the Time Warner-AOL merger.”

You can read the full article here

So Microsoft is trying to buy more market share. Smart move on their part in my opinion.  To really compete with the big G this buyout will have to occur or Y! will have to make a counter offer to buyout MSN search side (not that likely IMO).

“Microsoft said it had offered to buy Yahoo for $31 per share, which it said represented a 62 percent premium above the company’s closing stock price on Nasdaq on Thursday.” 

 Good news for those stock holders that took the dip earlier this week….  What will come of this only time will tell but honest i hope it happens and they take the best part of Y and MSN and make them into a powerhouse search!

What do you think?

Yahoo Search Marketing Christmas Gift 2008 - Laptop Case

10 People Speaking Their Mind - Put In Your Two Cents!

Posted on December 18, 2007 in Yahoo Search Marketing  

The UPS man dropped off a package today and to my delight it was from Yahoo Search Marketing. It is this years Christmas gift from Yahoo Search Marketing which is a slick looking Laptop Case. I really like the laptop case and it will get a good bit of use from me.  

Pictures of the Yahoo Search Marketing Christmas Gift 2008 - Laptop Case

Yahoo Search Marketing Christmas Gift 2008 A Laptop Case

Laptop Case Open

Yahoo Search Marketing Christmas Gift 2008 Laptop Case Open

Thanks Yahoo Search Marketing!

Yahoo Search Marketing Courtesy Call and My Thoughts

5 People Speaking Their Mind - Put In Your Two Cents!

Posted on September 24, 2007 in PPC, Yahoo Search Marketing  

I received an interesting call from Yahoo Search Marketing to talk about their “Quality Pricing”. What is interesting is they have no idea what kind of leads or revenue i am producing from an ad but yet they are some how Quality pricing the ads i am paying for based on where they come from. To my surprise without the quality pricing over the past week I would have spent more than 698 and some change on top of what my account showed. While I found this interesting, what was more concerning to me is I brought up that I am US target based but yet I still at times get more than 25% from foreign countries. From there the call went south as she doesn’t deal with that and gave me the generic we are working on it. I would think it is MUCH harder to try to guage a quality of source traffic than it is to just block foriegn traffic.

My overall thoughts to Yahoo Search Marketing:

1. Thanks for the courtesy call to let me know I would have spent more had they not introduce this “quality” system.
2. Thanks for the money back over this past month (X,XXX.XX) due to the foreign traffic you are sending me. (I had to file a click fraud report to receive the credit but well worth the time)
3. Common YSM country targeting isn’t that hard other Search Engines do it much better, even some third tier.
4. Get rid of minimum .10 bid some of the traffic isn’t even worth a few pennies let alone 10 cents.
5. Don’t just follow what Google does be proactive and make a HUGE difference in the Search engine world and you will capitalize more searchers.

That’s all i can think of now. What are yall thoughts… what can Yahoo change?

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