High Pay-Per-Click Bids does always not mean High profits

Posted on February 26, 2007 in Affiliate Tips, Google Adwords, Ringtones  

I was asked recently what my high bid was for Ringtones PPC campaigns and I gave an honest answer of .75 per click is my highest bid. The guy was like great ran off and started a PPC campaign on Google Adwords before I could say anything else he was logged off of aim. Well for him I hope he is reading this post, as I stated my highest bid for PPC in ringtones is .75 BUT majority of my bids are less than .20.

Remember my PPC bids are from information and ROI statistics from this past year of promoting ringtones. So I know for each target audience I got after what my return is and what I should bid. People should not be asking what is your highest or even lowest bid is they should look at their own campaigns and their ad placement.

I have found the sweet spots to be in top 3 or bottom 3 with the middle spots giving the lowest return. It is as if they do not even see them or the people that do are just clickers and not a buyer. Note this may not be true for ALL campaigns but I have found this to be true on 97% of my campaigns.

So take the time and look at your placements as I have had some campaigns I was sitting in position 6 and was getting poor returns but did not want to up my bid, as the jump was drastic so I lowered my bid. The results were great, I was showing at position 10 and the ROI was way up. The great thing is I was getting the same amount of clicks as when I was in 6 position but paying less and getting an increased return.

So next time you go to cancel your PPC campaign try lowering your bids and see what the results will bring. They may just surprise you!



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Comments

5 Responses to “High Pay-Per-Click Bids does always not mean High profits”

  1. Leroy Brown on February 26th, 2007 2:16 pm

    I’ve actually seen that same thing a few times. Who would’ve thought - lower bids = more money?

  2. gaman on February 27th, 2007 8:38 pm

    I found your site via shoemoney.com. I found your content matches my interest very well and I’ve subscribed to your feed.

    Keep up the good work!

  3. Art on March 1st, 2007 4:03 am

    I also found your site from a comment posting at Shoemoney.com.

    I couldn’t help but smile reading your post though. The majority of people you end up meeting online are generally self interested and just out to steal or profit off you.

    Then again, I’ve met some great people online too… hrm.

    Keep up the quality!

  4. RobZZ on March 5th, 2007 4:38 am

    Do you run your campaigns on the content network? Reducing your ad placement from 4-6 to 9+ could mean that you’re avoiding low placements in the 2nd/3rd banner of crappy MFA sites, hence explaining the improved ROI.

    I tend to avoid positions 1 and 2 on AdWords, as you’ll often get caught up in a bidding war between the top 2 advertisers. Slotting in neatly at number 3 tends to work quite well for CPC and ROI in the majority of cases.

  5. real ringtones on March 12th, 2007 5:30 pm

    Thank you for this post. I’ve been looking for some answers regarding some of my questions.. I plan to start on promoting ringtones on PPC this coming days, just waiting for the verification on my credit card. Thanks again!

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