How NOT to do a Media Kit for your Website

Posted on January 23, 2008 in Working Online  

I was surfing around the Internet looking at some website media kits that were local to my parents (Louisiana). I came across this media kit (http://www.redrivermoms.com/media/RedRiverMoms_Sales_Brochure.pdf ) and I got a large chuckle out of it.

First off it doesn’t give any real stats about the site. It just talks about women online in general and what they spend. While i think this is good information to have, it gives me no gauge if these type of women are on your site, nor how many visitors even come to your site. It could be a 100 a day or 100,000, I guess they want you to call them to find this out.

The best part comes when you check out the advertising rates on page 2.

adrates2

As a website owner you want to give advertisers a break for the longer they commit to advertise on your site… but look at these numbers.
Calendar Sponsorship  6x$450=$2700  12x$250=$3000 ( so for $300 more you get 6 months additional)
Photo gallery Sponsorship 6x$500=$3000  12x$350=$4200 (this is more like what i would expect to see, still seems cheap to me for 12 mo. Compared to 6 mo.)

But here is where it starts to make you wonder if a 6 year old did the rates.
Channel sponsorship 6x$400=$2400  12x$200=$2400   Hmmm should i take 6 months or 12 months….. They are the same price! I wonder if anyone has just bought a 6 month….
The dynamic tile and skyscraper spots are the same way whether you get 6 months or 12 months it is the same cost!
But here is the ultimate topper.
Run of Site Leader board 6x$125=$750 12x$50=$600  WHAT! Ummm i think i will take 1 year! Thats right 1 Year of advertising is less than 6 months.

bush scratchin



Digg it! Del.icio.us  Fark it! Add to Furl Add to Newsvine Add it to Netscape for voting Reddit! Add to Technorati Add it to Google Bookmarks Add to Yahoo! MyWeb


Comments

6 Responses to “How NOT to do a Media Kit for your Website”

  1. john on January 23rd, 2008 10:24 am

    *LOL* that is some funny stuff sad part is i bet some people bought the 6 months and didn’t even notice the price difference for 12 etc..

  2. Lee Dodd on January 23rd, 2008 11:08 am

    That is hilarious!

  3. Brad on January 23rd, 2008 10:42 pm

    After I read your post, I clicked the link expecting some shotty thrown together website. Looks like they put some time in on it. Maybe I can make some creative advertising like this on some of my sites?

  4. Bob on February 1st, 2008 11:28 am

    I’ll take two !! HA!

  5. Roger on February 9th, 2008 10:54 pm

    LOL, those advertising prices must have been done on a monday! :)

  6. valerie on March 4th, 2008 1:02 pm

    what is a media kit??

Leave a Reply