Landing Pages are Key to Making it in Affiliate Marketing

Posted on January 3, 2008 in Affiliate Tips, Landing Pages  

People ask me and in the various forums all the time - “Do I need a Landing Page?”. While you don’t need a landing page, 98% of the time i can make a campaign better and convert more with my own landing page than a direct link. Here are a 3 main reasons why a Landing Page is Key to really making it in affiliate marketing.

1. You control the content.

  • Helps with keyword/phrase stuffing
  • Placement of words and phrases for adwords quality score
  • Inform the user or just push the user to the page
  • Highlight the big points of the offer (Free Shipping, 20% off, Free Trial, Completely Free etc..)

2. You control the spin of the product. Let’s face it while some of the offers own page rocks, some just plain suck and are just a form to fill in, this is when your Landing page is critical to presell or get the user ready to hand over their information.

3. You can split test content, images, text, links.  Remember you want to split test an offer that is on several CPA networks. You will be surprised in the difference of conversions, sometimes even the lower paying network will convert better. It’s wierd how it is always different, which is why you should split test the links. Also try different landing pages and see which ones get you more clicks onto the offer page but also which ones get you the converts.

I personnally almost always use a landing page and can attest it works! Do you use landing pages?



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Comments

7 Responses to “Landing Pages are Key to Making it in Affiliate Marketing”

  1. Jared on January 3rd, 2008 11:41 am

    Hell yeah I use a landing page. Before diving into AM I did lots of freelance design work, so I find designing landing pages for my offers very enjoyable.

    Also I agree with you, with the landing page you have so much control. Unless you are just in a big hurry or are _that_ lazy there is no reason why you shouldn’t be using landing pages to presell.

    cheers

  2. john on January 3rd, 2008 12:58 pm

    I agree landing pages are key and you make some good points as to why. I still do some offers direct but even those i am migrating to pages.

  3. adam on January 3rd, 2008 3:48 pm

    Do you design your landing pages yourself or do you outsource the design aspect? Just wondering if you are aware of any good outsource options.

    Thanks

  4. ClarkeW on January 3rd, 2008 11:28 pm

    I actually use a combination of both right now, because I’ve had good success with both options. I’m starting to get more into using landing pages on a more regular basis.

  5. Karolis on January 4th, 2008 7:45 am

    What is a typical bounce rate for your landing pages? Maybe your could write another post about what makes a good preselling landing page.

  6. chris on January 6th, 2008 2:36 am

    Good post.

    Can you share a sample URL of your landing page? I guess what my question do you go out and buy a domain name that is related to the Affiliate offer you are trying to promote and place the landing page on it? Or do you use one or two domains as your landing page domains?

    Thanks in advance

  7. Goran Web on April 28th, 2008 5:52 am

    What tools do you use to test your landing pages. I have heard about split test accelerator but have not tried anything yet.

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