Pay Per Click Networks Tested

Posted on January 19, 2007 in Affiliate Information, Affiliate Tips  

I get asked all the time how I would rank different pay per click networks on how they perform. So I decided to run a test with me and some friends that are part of various pay per click networks. They were all tested with the same ad copy, keywords, pricing (.15 per click) and landing page. (Remember this was a test case and results with vary depending on the offer.)

Scoring for search engine networks are as follows:

• Traffic Volume (Most volume = 10 out of 10)
• Conversion Rate (Best conversion rate = 10 out of 10)
• Click Pricing (Lowest pricing = 10 out of possible 10)

For a Total Score of 30.

Many will ask, why didn’t I rate the interface? The main reason being if it converts well and the price is right we can live with a horrible interface, well maybe not horrible but you get my point (It’s about the $$$$).

Search Engine Score Chart

Traffic Is King and as you can see Google is still #1 when it comes to traffic! But if you can’t afford the traffic it does no good which is why it isn’t #1.

Conversions are key to an Affiliate which is why every affiliate should give MSN a try as it converts better than the rest.

I think the numbers speak for themselves, in general use the ones near the top and stay away from ones near the bottom, EXCEPT 7search and enhance because with the right offer I have had these SE networks convert extremely well.

This also proves a point that every offer is different and you should aways test on your own. 

Also check out a Directory Vault Blog post about a .12 PPC campaign they ran across different PPC networks. (Had similar results)



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Comments

4 Responses to “Pay Per Click Networks Tested”

  1. Kirin on January 22nd, 2007 10:30 pm

    Another good post. Thanks a tonne!

  2. Alex on January 22nd, 2007 10:34 pm

    I think everyone has his own experience with this or that PPC, but it is good to see what is recommended by more experienced persons.

    I personally has tested just three PPC engines from the list. With all recent changes to Search7 policies it is time to try others.

  3. The secret of successful PPC marketing on February 28th, 2007 9:34 am

    [...] Pay Per Click Networks Tested [...]

  4. find great deals on March 12th, 2007 5:23 pm

    Just what I was looking for. I’ve been searching for any help with regards to PPC and rating them is great. I’ve been asking forums which PPC is best and I this post hit the spot. Thanks again!

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