The Key to CPA conversions on your Existing Websites

Posted on November 6, 2006 in Affiliate Tips  

Many people that get into affiliate marketing already have a site with traffic. This is a great place to start some trial and error with the various CPA offers. Here are some tips to make your current traffic convert. ( A Little disclaimer: every site and the traffic it receives is different. I am not going to lie some sites just do better with Adsense but most will benefit from CPA offers or see a drastic increase with revenue by using CPA offers)

So you have a site that gets traffic already and want to monetize it with more than .05 clicks. Here are a few questions I ask myself when selecting the CPA offers:

1. What is my demographic? (Male Female Age Income etc)
2. What is my target country? (90% of CPA’s are US only)
3. What are their interests? (is the site generic or niche targeted, What is the niche)
4. Do I have enough traffic or should I work on getting more traffic first?

Now you have answered those questions this gives you an idea of what to target. Below are a few examples of what offers I would choose dependant on some of the answers above.

Site 1:
US women, Age 18 to 40, targeted at mothers.
A Great offer for this site would be a CPA offer from Maxbounty. It is an easy signup offer for Club mom. Another offer I would try is 3 Year Free of Women’s Magazines (Allure, Cosmopolitan, & Glamour). While these don’t pay out high dollar the do have EPC’s of around .45.

Site 2:
US Teens, Age 12 to 25, targeted at social networking
A great offer for Teens is ANY easy signup offer for cool gadgets, like laptops, ipods, cell phones etc. If you have a teen site you have to TRY promoting ringtones. Maxbounty and Azoogle have many ringtone offers to choose from. You will need to try different ones to see which one converts best with your site.

Site 3:
US Men, Age 18-35, targeted at professionals
This audience at times is very tough to convert as they aren’t dumb and will not signup for just any offer. BUT most professionals don’t have time for dating so they turn to online dating services Maxbounty and Azoogle both have great dating offers that convert well. Depending on the site it could do well with some of the investor or start your own business kits.

The 3 sites above are just examples, but the main key is you know your traffic better than anyone. Target them and give them what they want and it will convert. The last question #4 is a tough one… but usually if I am only getting 10 to 100 unique visitors a day I try increasing that traffic before I try pushing to many CPA offers.

My last advice is don’t just your banners!!! Be creative, use text and images. If you want to change the text and the ways you promote the offer just ask your account manager and they will let you know if you change the text or not. I wish you the best of luck!

If you have any suggestions or feedback feel free to leave us a comment.



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Comments

2 Responses to “The Key to CPA conversions on your Existing Websites”

  1. Martin on November 7th, 2006 5:50 am

    OMG, are you serious? Is this the best you can propose? Freebies for women, ringtones for teens and dating sites for men?!
    That’s not particularly original.

    All “freebies” are just machines collecting e-mails for spam offers. So before you put these “nicely converting” ads on your site, think twice. Do you really want to piss off your visitors?

    And anyway, this whole blog is just an attempt to get a few referrals at Azoogle, Maxbounty and other super affiliates CPA networks.
    You don’t really offer any useful tips here.
    Unsubscribing from your RSS.

  2. CPA Affiliates on November 7th, 2006 1:25 pm

    While I agree the advice in this post is somewhat basic, it does serve a purpose as i get E-Mails all the time asking for basic demographic placements or offers that should be used. Again i was giving generic answers if you have or anyone else has a specific site they would like suggestions on post the link and i will GLADLY make some suggestions. Also these are my suggestions in general if you have better ones then make a suggestion. But as with every site it is unique and so will the offers that will convert on yours or others sites. It is a trial and error method, as not ONE thing will work on all sites.

    As far a “freebies” while it is to gether information, so is any other lead generating offer. It is to gather information and contact you later concerning that product or some other product.

    While you may feel this blog isn’t benficial for you there are many that read this blog (and email me with thanks for me updating this blog) that make break thrus in earnings because of it.

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