What to do with Affiliate Campaigns when you Vacation?
Posted on June 25, 2007 in Affiliate Tips p>
I just got back from an 8 day vacation, I only had internet access for 2 of the days while i was on vacation. Even my Cell reception was not good and only 2 additional days i could access my email on my cell. Was i freaked out or concerned? NO. Because i knew i had this trip coming up and i had planned for it. I will provide some of my tips for planning to have your websites and affiliate campaigns on autopilot while away.
1. Content - have someone to update your content sites for you. If you aren’t already having someone do this already look into it. Why waste your time on a 5.00 an hour job when you are making 100’s.
2. Don’t test any new offers the week before you leave. IF you just have to test the offers put them on pause before you go on vacation.
3. IF you are overly concerned and need some sort of an update. Get someone you know and trust to look up your info and have them give you a call only in a serious emergency.
4. Enjoy your vacation and realize even while on vacation you are making a boat load of money :).
I know first beef i will get is why pause a new campaign before you go even if it is working. Well i had a perfect example before i left for vacation. I was running an new offer, and my Affiliate manager knew i was going on vacation so he hit me up before i left and let me know the offer was being pulled temporarily (the offer still isn’t back yet) But instead of me finding out a few days into my vacation (it wasn’t officially announced for a day later which i would have already been jet setting) I paused my campaign, which i was going to do anyways. Which in the long run saved me some money as the offer would have been redirected. With that said new offers are possible to be pulled at any time so why risk it and worry your vacation away. I went the whole vacation and the only updates i got was the last day before i returned. Of course i checked all my statistics etc.. and was pleased to see everything was on track or had increased. What a great vacation!
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7 Responses to “What to do with Affiliate Campaigns when you Vacation?”
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When I go on vacation without internet access, I just pray that my campaigns don’t act up. I have had very mixed luck. On a 3-day vacation I lost $600/day on one campaign that got out of control, but on a 9-day vacation I experience growth. I used to set my PPC campaigns to outrageous budgets ($99,999/day) to get the most clicks possible, but now I always give them some kind of ceiling to minimize the risk of any anomalies.
Definately having someone to look over your stuff while you’re on vacation is a plus I think to keep an eye on things. My mom pretty much manages my PPC accounts now, so that’s a big plus and helps me roll new tests out on different products.
DB. I think planning ahead of time helps eliminate the risk. Also if you are concerned while you are on vacation you could just use adwords time scheduler and have ads only run during peak times. But setting a reasonable budget is always the way to go cause you never know when a spike in search or traffic can hit and your spend goes through the roof!
AP. thats great that you mom helps you out.
Would be interested to know more about the first point:
“1. Content - have someone to update your content sites for you. If you aren’t already having someone do this already look into it.”
Who do you trust to do this, what tools do you provide them?
Ian - Most of the people i use i got from requests I made on digital point, sitepoint and earners forum. There are some services and companies that do content updates. But all the people i use are individuals.
I would also recommend to have some kind of server management plan in place (if you run your own servers).
Last time i went away, my server got hacked, all sites wiped. I obviously had backups, but it took a while to restore it all (from my remote location). Very costly
why does this only happen during vacations
Hey,
right after MY last vacation, a week start of june I decided I need to hire somebody I FULLY trust… a friend I got for 15 years now… apart from the PLUS that I know he’ll be calling me up on business emergencies it’s a lot of fun working with him !
best,christoph