Yahoo Minimum bid change, what were they thinking?

Posted on April 20, 2008 in PPC, Yahoo Search Marketing  

So Yahoo has started rolling out there new minimum bid setup, which most people were hoping this would enable people to bid less than .10 on keywords… I have yet to see them, now i do have some keywords i bid .10 and pay less per click, but i have seen many keywords inflate to crazy amounts for a minimum bid. Expecting me to pay over .50 minimum bid on a term that is only worth .10 to me. While i understand its a new system and there will be things changing but I personnally only see one thing happening due to it, people advertising less thru YSM and people putting more money into MSN and Google. While Google’s quality score is annoying at times you aren’t going to be asked for a crazy amount if your site is an authority on a subject.  What is your take on the new YSM change?



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Comments

9 Responses to “Yahoo Minimum bid change, what were they thinking?”

  1. John Q on April 20th, 2008 2:31 pm

    my account just changed over and now half my keywords are .30 or higher min bids… bad move imo on yahoos part.

  2. John W on April 20th, 2008 2:40 pm

    I have no idea what they are thinking. Their traffic just isn’t worth as much as they want you to pay for it now.

  3. CPA Affiliates on April 20th, 2008 2:48 pm

    I would have thought before YSM rolled this out they would have improved their quality of traffic as i still get tons of foreign traffic even though i am set to us canada only and don’t run on the Y content… The only nice part is I turn in a click report every month and get a NICE refund!

  4. Steven on April 20th, 2008 6:06 pm

    My understanding is that this whole thing is a testing phase (or so a yahoo rep claims) and that it’s part of the Yahoo outsourcing to Google. However I must say that I am annoyed by the changes happening in Yahoo as well.

  5. Matt Larson on April 20th, 2008 6:13 pm

    I just had a bunch of keywords disabled for my brand keywords and hadn’t been in to see what happened. Couldn’t have been relevance issues since that is the product I’m selling. If they jacked up my bid prices when I was in the top 3 positions, I’ll be fired up.

    They seem to actually make it hard on purpose to spend money with them - I really try but they screw me over every time with little annoyances.

  6. Chris on April 20th, 2008 10:50 pm

    I agree that the increase in price is due to the Google outsourcing. It is strange that yahoo would want to. If that is the case they should just get out of the game and sub the whole thing over to Yahoo!.

  7. Eric Nagel on April 21st, 2008 9:55 am

    All of my keywords that were affected were in campaigns that were deleted. Maybe they should have filtered those out first.

  8. Evelyn on April 21st, 2008 11:12 am

    It’s actually just one more company taking advantage of Affiliate Marketers. I know many marketers who were touting Yahoo! as a good substitute for Google - if you couldn’t afford Google’s prices. Now that Yahoo! has received the benefit of all that free press, they’ve decided to take advantage of the people who gave them all those marketers. Go figure!

  9. Markus on April 22nd, 2008 9:16 am

    Just saw a random selection of my keywords get their minimum bids increased to ridiculous amounts.

    No rhyme or reason to it. This is a very stupid move by Yahoo. Makes me want to just delete my YSM account and focus on Adwords which sends me 90% of my traffic anyway.

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